Brand Strategy & Campaign Specialist (Remote)

Volkswagen Group; Sandton; Vor Ort; ZAR 420.000 - 640.000; Vollzeit

Zusammenfassung

Volkswagen Group Africa is seeking a proactive Brand Marketing Coordinator to support the Brand Manager in developing national advertising campaigns and launch strategies. You will help shape the Volkswagen brand image across channels from Sandton, contributing to campaign briefs, media planning, and dealer communications.

The role requires at least 3 years in marketing, a relevant degree, and strong English communication.

Qualifikationen

Aufgaben

• Develop creative and media briefs with the Brand Manager for Volkswagen brand communication.
• Support media planning to maximize cost efficiency and impact for the defined audience.
• Evaluate marketing research to ensure the messaging supports brand health objectives; translate insights into strategies.
• Produce and distribute campaign information and sales brochures to dealers with other teams.
• Coordinate advertising plans with PR to ensure uniform brand messages across media.
• Assist in budget forecasting, tracking and reconciliation; perform general administrative tasks.

Kenntnisse

Brand management

Marketing strategy

Media planning

Communication

Budgeting

Ausbildung

Bachelor’s degree or National Diploma in Marketing/Commerce/Communications

Tools

MS Office

Jobbeschreibung

Volkswagen Group Africa is seeking a proactive Brand Marketing Coordinator to support the Brand Manager in developing national advertising campaigns and launch strategies. You will help shape the Volkswagen brand image across channels from Sandton, contributing to campaign briefs, media planning, and dealer communications.

The role requires at least 3 years in marketing, a relevant degree, and strong English communication.