Brand Campaign Specialist

Volkswagen Group; South Africa; On-site; ZAR 480,000 - 640,000; Full time

Job summary

Volkswagen Group Africa in Sandton is seeking a proactive Brand Campaign Specialist to assist the Brand Manager in developing and implementing national advertising campaigns and launch strategies that align with the brand plan. You will help prepare creative briefs, support media planning, and ensure consistent brand messaging across channels, while collaborating with dealers and internal teams.

The role requires a 3-year diploma or degree in marketing/commerce/communications and at least 3

Qualifications

• A formal 3-year National Diploma or bachelor’s degree in marketing, Commerce or Communications from a recognized tertiary institution.
• Minimum 3 years’ experience in a marketing environment.
• Knowledge and understanding of brands and brand image.

Responsibilities

• Develop and implement national advertising campaigns and launch strategies to improve brand image.
• Prepare creative and media briefs with the Brand Manager and define target market insights.
• Support media planning and ensure cost efficiency and impact.
• Coordinate production information, campaign details, and dealer materials with internal teams.
• Assist with budget forecasting, tracking, and reconciliation.

Skills

Marketing

Brand management

Campaign planning

Budgeting

Communication

MS Office

Education

Marketing/Commerce/Communications

Job description

Volkswagen Group Africa in Sandton is seeking a proactive Brand Campaign Specialist to assist the Brand Manager in developing and implementing national advertising campaigns and launch strategies that align with the brand plan. You will help prepare creative briefs, support media planning, and ensure consistent brand messaging across channels, while collaborating with dealers and internal teams.

The role requires a 3-year diploma or degree in marketing/commerce/communications and at least 3