Branch Manager

Bed King; East London; On-site; ZAR 520,000 - 760,000; Full time

Job summary

Woodford Car Hire is seeking a dynamic Branch Manager for the East London Branch. You will oversee daily operations, drive customer experience, and lead a motivated team to deliver operational excellence.

Key priorities include revenue growth, high NPS, fleet utilization, and cost control, with a strong emphasis on leadership and staff development in a fast-paced environment.

Qualifications

• Matric and 3–5 years’ experience in a supervisory or management role—preferably within car rental, retail, hospitality, or logistics.
• Proven track record in a customer service or sales-driven environment with leadership, interpersonal, and coaching abilities.
• Valid South African ID and driver’s licence, with the ability to commute reliably.
• Solid proficiency in Microsoft Office (Word, Excel, Outlook).
• Must be willing to work on-site and adapt to extended hours, weekends and public holidays.

Responsibilities

• Operations management: supervise daily rental operations and vehicle logistics, ensure smooth check-in/check-out processes.
• Staff leadership: recruit, train, develop and manage branch team members; create a customer-focused culture; handle scheduling and performance reviews.
• Sales and business development: achieve branch targets; upsell and cross-sell; develop relationships with clients and monitor branch profitability.

Skills

Leadership

Customer focus

Results orientation

Analytical thinking

Planning & organizing

Initiative

Commitment to quality

Strong interpersonal skills

Education

Bachelor's degree

Matric

Tools

Microsoft Office

Job description

Woodford Car Hire is looking for a dynamic and driven Branch Manager to oversee operations at our East London Branch

In this pivotal role, you'll ensure smooth daily operations, deliver exceptional customer experiences, drive branch profitability, and lead a motivated team to operational excellence.

If you're a natural leader with a passion for mobility solutions and service excellence, we want to hear from you.

ABOUT US:

Founded in 1991 in Durban, The Woodford Group has grown into South Africa’s largest independent car hire company. With a network of 15 branches nationwide, we offer a full range of mobility solutions—from short-term rentals and long-term leases to vehicle sales and trade-ins.

Join us as we continue our journey to becoming Southern Africa’s most trusted mobility brand.

BRANCH MANAGER to be based at East London, Eastern Cape

Join a vibrant and forward-thinking team, where innovation and exceptional customer service drive everything we do.

As part of our team, you’ll:

• Make a difference: Contribute to a company that leads the market and values the impact of every team member.
• Grow your career: Take advantage of opportunities to develop your skills and advance in a supportive environment.
• Collaborate and innovate: Be part of a collaborative culture that values fresh ideas and teamwork.

Your contributions matter, and your growth is our priority.

Join us and be part of something extraordinary!

THE TOP PRIORITIES OF THE ROLE ARE:

• Drive and achieve branch revenue targets.
• Maintain high levels of customer satisfaction, with a strong focus on Net Promoter Score (NPS).
• Maximise fleet utilization and ensure quick turnaround times.
• Manage costs effectively and operate within budget.

Foster a positive team culture that promotes staff engagement and retention.

IF YOU HAVE THE FOLLOWING QUALITIES, THEN THIS ROLE IS FOR YOU:

Leadership
You inspire, direct, and develop individuals and teams to achieve shared goals - creating a motivated, high-performing branch culture.

Customer focus
You’re passionate about understanding and exceeding customer expectations, building loyalty, and delivering consistently exceptional service experiences.

Results orientation
You thrive on meeting and exceeding targets - whether it's sales performance, revenue growth, or operational KPIs.

Analytical thinking & decision-making
You assess data and situations critically, solve problems effectively, and make informed decisions that drive operational and financial performance.

Planning & organizing
You manage time, resources, and priorities efficiently, keeping operations smooth, fleets ready, and teams aligned in a high-pressure environment.

Initiative
You’re proactive, always looking for opportunities to improve or act, without waiting to be told.

Commitment to quality
You uphold the highest standards in service, compliance, and vehicle safety, always striving for operational excellence.

Strong interpersonal skills
You build trust, foster team collaboration, and communicate effectively with both customers and colleagues to create a positive branch environment.

THE MINIMUM REQUIREMENTS FOR THE ROLE ARE:

NON-NEGOTIABLE REQUIREMENTS:

Matric and 3–5 years’ experience in a supervisory or management role—preferably within car rental, retail, hospitality, or logistics.

A proven track record in a customer service or sales-driven environment with strong leadership, interpersonal, and coaching abilities.

A valid South African ID and driver’s licence, with the ability to commute to and from work reliably and without issue.

Solid proficiency in Microsoft Office (Word, Excel, Outlook).

Must be willing to work on-site and adapt to business needs, including extended hours, weekends, and public holidays.

HIGHLY BENEFICIAL IF YOU ALSO HAVE:

• A Bachelor’s degree in Business Administration, Hospitality, or a related field.

DUTIES WILL INCLUDE:

Operations management

• Supervise daily rental operations and vehicle logistics, ensuring smooth check-in/check-out processes.
• Ensure fleet readiness, cleanliness, safety, and legal compliance.
• Implement and uphold company processes and quality standards.

Staff leadership

• Recruit, train, develop, and manage branch team members.
• Create a high-performing, customer-focused team culture.
• Handle scheduling, workload delegation, and performance reviews.
• Ensure high standards of customer service and satisfaction, and an efficient customer journey.
• Resolve customer complaints and service issues effectively.
• Build loyalty through consistent, positive experiences.
• Develop a customer-first culture within the team.

Sales and business development

• Achieve branch sales targets and KPIs (e.g., upselling, waivers, upgrades).
• Promote additional products and services to customers.
• Develop and maintain relationships with corporate and walk-in clients.
• Identify local marketing opportunities and community engagement.
• Monitor and manage branch budget, costs, and financial performance
• Manage cost controls and increase branch profitability.
• Prepare regular reports for senior management.
• Track KPIs and adjust strategies to improve results.

OUR VALUES:

Our values are all driven by a sense of INTEGRITY, which is central to anything we do and say.

Communication

Our business is one that communicates on every level and in every way. When we communicate, we want our customers to feel that they can trust our brand. When we communicate, people should feel that what’s important to them is truly important to us. Our aspiration is to be seen as a business that listens, cares and can be relied upon.

• Accountability

We are each responsible for our actions, behaviours, performance, and decisions. We recognise and take responsibility for all actions, with a focus on making the customer journey as smooth as possible with effective service to the customer.

• Improvement

We will continue making a conscious, continuous, and sustained effort to refine our processes and improve the services we provide. We will implement new strategies that we learn through ongoing research and development to keep evolving our business and to add value to the markets that we serve.