Area Sales Manager - Western Cape

Chateau Gateaux Limited; Cape Town; On-site; ZAR 420,000 - 540,000; Full time

Job summary

Dr Oetker SA is seeking an Area Sales Manager to act as a key link between the company and retailers across the Western Cape. You will develop effective route plans, understand customer objectives and market trends, and tailor Dr. Oetker solutions to drive growth with franchise retailers.

The role requires strong selling skills, proactive relationship management, and the ability to plan promotions and launches. A valid driver's licence and field experience are essential.

Qualifications

• Grade 12/Matric is required.
• Marketing and sales degree or diploma is preferred.
• Valid Code EB driver's licence is preferred or required for field-based role.

Responsibilities

• Establish effective route plans to maximise call rate efficiencies daily.
• Conduct research and planning to achieve objectives for Dr. Oetker and customers.
• Analyse customer business objectives, capacity, storage and waste to tailor solutions.
• Match Dr. Oetker product offerings to customer gaps or opportunities.
• Set call objectives for store visits and prepare sales information.
• Coordinate resources for demonstrations, brochures and financial tools.
• Develop quarterly planners showing revenue potential and new listings.
• Take orders for new line listings and related products and launch new products.
• Conduct planned promotions with assigned customers and provide feedback to supply chain.

Skills

Direct selling

Initiative

Detail oriented

Interpersonal skills

Task oriented

Deadline driven

Education

Grade 12/Matric

Marketing and sales degree or diploma

Job description

Tasty moments to feel good about!

From mouth-watering pizzas, comforting meals and tasty sides, to indulgent cakes, and desserts, Dr. Oetker South Africa has been bringing people together to share feel-good food moments since 2010

Ready to take your career to the next level?

Dr Oetker SA is looking for an Area Sales Manager.

As an Area Sales Manager you will be expected to be an effective area marketer to customers by maintaining regular contact and providing relevant solutions based on a clear understanding of the customers' business, the macro environment and product offering to the customer.

What the role entails?

• Where not defined, establish an effective route plan to achieve maximum call rate efficiencies each day for the quarter.
• Conduct research, preparation and planning to achieve the relevant objectives for both Dr. Oetker and the customer. This includes:
• Analysis of the customer's micro (business objectives, operational capacity, storage facilities, wastage etc) and macro environment (trends, competitors, economic climate etc).
• Understanding of Dr. Oetker products offering so that the right solutions can be matched to the gaps or opportunities found in the customer analysis.
• Setting clear call objectives when performing a store call
• Preparation and knowledge of the sales information and market data to best engage with customers and provide insights and solutions
• Securing the necessary resources to demonstrate to the customer the relevant solution (e.g. products needed for demonstrations, financial tools, product brochures etc.)
• Put together a quarterly planner that shows potential revenue and new line listings, by customer, to deliver against set targets.
• In call, follow up previous sold solutions and present new opportunities based on real insight from the research and analysis done.
• Take orders of new line listings and other relevant solution products.
• Launch new products into assigned customers.
• Conduct planned promotions with assigned customers.
• Provide quality feedback to the supply chain and other relevant functions when required as well as when there is pertinent information (i.e. competitor activity).
• Team Coordination and Self-Management
• Immediately respond to and where possible solve operational, logistical and customer-related problems within the ambit of responsibility
• Identify and implement innovations, particularly those that will increase market share and the number and range of products being introduced into customers.
• Important to build relationships with customers, retailers and store management, specific focus required on the franchise retailer space to embed the Dr. Oetker products and improve overall performance

Ideal Competencies Of The Candidate:

• Direct Selling
• Initiative and assertive
• Detail orientated – You must constantly strive for accuracy with
• Exceptional interpersonal skills – You must be able to communicate with customers and employees in an efficient and professional manner.
• Task Focused – You aim to complete tasks in the most comprehensive way possible with attention to detail.
• Deadline Driven – you plan and structure your day to ensure that you meet your deadlines for all tasks.

Preferred Experience & Qualification

• Grade 12/Matric
• Marketing and sales degree or diploma (preferable)
• Valid Code EB drivers' licence
• Sales and relationship management principles
• Marketing principles and practices
• 5 years plus direct selling experience with proven track record

How the role is measured:

• Sales Targets by region and retailer
• Call cycle achievement
• Improved distribution gap targets
• Improved waste and returns against targets
• Ranging NPD's
• Forward Share on shelf and general shelf health
• Planogram implementation and flows