Africa Brand Creative Lead

Betway Africa; Johannesburg; Hybrid; ZAR 900,000 - 1,400,000; Full time

Job summary

Betway Africa is seeking a Brand Lead Creative Designer for Africa. You will translate strategy into compelling campaigns, lead creative partners, and ensure consistent brand execution that supports commercial objectives.

You will manage multi-market campaigns, guide agencies, and maintain high standards of storytelling and brand integrity across ATL, digital, social and print channels. Hybrid role based in Johannesburg with scope to influence across markets.

Qualifications

• Strong creative judgement and storytelling with brand focus.
• Proven experience leading integrated campaigns across channels.
• Agency, production partner and stakeholder management experience.
• Strategic thinking with hands‑on execution.
• Strong communication and presentation skills.
• Excellent organisational skills managing multiple campaigns and priorities.
• High attention to detail and brand consistency.

Responsibilities

• Translate strategic briefs into insight-led creative platforms that deliver against brand and business objectives.
• Lead integrated campaigns from brief through to delivery, managing timelines, milestones and creative outputs.
• Direct creative agencies, production partners and internal studios, providing clear briefs, guidance and feedback.
• Act as a key creative decision‑maker, reviewing and approving work across ATL, BTL, digital, social and content channels.
• Champion outstanding storytelling, craft and execution while balancing timelines, budgets and channel requirements.
• Lead the localisation and adaptation of global campaigns for African markets, ensuring cultural relevance while protecting the core brand.
• Work closely with regional and local teams to optimise creative for different audiences, markets and platforms.
• Act as a guardian of the brand, driving consistency across touchpoints and helping stakeholders and partners apply brand principles and best practice.

Skills

Creative leadership

Storytelling

Brand building

Campaign management

Stakeholder management

Communication

Organization

Job description

Betway Africa is seeking a Brand Lead Creative Designer for Africa. You will translate strategy into compelling campaigns, lead creative partners, and ensure consistent brand execution that supports commercial objectives.

You will manage multi-market campaigns, guide agencies, and maintain high standards of storytelling and brand integrity across ATL, digital, social and print channels. Hybrid role based in Johannesburg with scope to influence across markets.