Creative Brand Lead | Africa

Betway Africa; Johannesburg; Hybrid; ZAR 900,000 - 1,400,000; Full time

Job summary

Betway Africa is seeking a Brand Lead Creative Designer for Africa. You will translate strategy into compelling campaigns, lead creative partners, and ensure consistent brand execution that supports commercial objectives.

You will manage multi-market campaigns, guide agencies, and maintain high standards of storytelling and brand integrity across ATL, digital, social and print channels. Hybrid role based in Johannesburg with scope to influence across markets.

Qualifications

• Strong creative judgement and storytelling with brand focus.
• Proven experience leading integrated campaigns across channels.
• Agency, production partner and stakeholder management experience.
• Strategic thinking with hands‑on execution.
• Strong communication and presentation skills.
• Excellent organisational skills managing multiple campaigns and priorities.
• High attention to detail and brand consistency.

Responsibilities

• Translate strategic briefs into insight-led creative platforms that deliver against brand and business objectives.
• Lead integrated campaigns from brief through to delivery, managing timelines, milestones and creative outputs.
• Direct creative agencies, production partners and internal studios, providing clear briefs, guidance and feedback.
• Act as a key creative decision‑maker, reviewing and approving work across ATL, BTL, digital, social and content channels.
• Champion outstanding storytelling, craft and execution while balancing timelines, budgets and channel requirements.
• Lead the localisation and adaptation of global campaigns for African markets, ensuring cultural relevance while protecting the core brand.
• Work closely with regional and local teams to optimise creative for different audiences, markets and platforms.
• Act as a guardian of the brand, driving consistency across touchpoints and helping stakeholders and partners apply brand principles and best practice.

Skills

Creative leadership

Storytelling

Brand building

Campaign management

Stakeholder management

Communication

Organization

Job description

Bring bold brand ideas to life across Africa.

As Brand Lead Creative Designer, Africa, you'll play a key role in shaping and delivering creative work that gives the business a competitive edge. You'll turn strategy into compelling campaigns, lead creative partners and ensure every execution builds the brand while achieving commercial objectives.

What you'll do

• Translate strategic briefs into insight-led creative platforms that deliver against brand and business objectives.
• Lead integrated campaigns from brief through to delivery, managing timelines, milestones and creative outputs.
• Direct creative agencies, production partners and internal studios, providing clear briefs, guidance and feedback.
• Act as a key creative decision-maker, reviewing and approving work across ATL, BTL, digital, social and content channels.
• Champion outstanding storytelling, craft and execution while balancing timelines, budgets and channel requirements.
• Lead the localisation and adaptation of global campaigns for African markets, ensuring cultural relevance while protecting the core brand.
• Work closely with regional and local teams to optimise creative for different audiences, markets and platforms.
• Act as a guardian of the brand, driving consistency across touchpoints and helping stakeholders and partners apply brand principles and best practice.

What you'll bring

• Strong creative judgement and a genuine passion for storytelling and brand building.
• Proven experience leading integrated campaigns across multiple channels.
• Strong agency, production partner and stakeholder management experience.
• Strategic thinking combined with the ability to get hands-on and drive execution.
• Strong communication and presentation skills, with the ability to turn complex ideas into clear creative direction.
• Excellent organisational skills and the ability to manage multiple campaigns and priorities simultaneously.
• High attention to detail and a commitment to creative quality and brand consistency.

It would be great if you also have:

• Experience localising and adapting campaigns across multiple markets.
• A strong portfolio of successful brand and integrated campaign work.
• Knowledge of production processes across film, digital, social and print.
• Experience working in fast-paced, digital or multi-market environments.
• Previous experience within online gaming or casino, with an understanding of player behaviour and the industry landscape.
• Familiarity with gambling regulations and compliance requirements across different jurisdictions.

This is an opportunity to take ownership of high-impact creative work across Africa and help shape how the brand shows up across markets and channels.

You'll work in a hybrid role based in Johannesburg, with plenty of opportunity to stretch your creative thinking, influence the brand and take on new challenges as the business grows.

If you're a commercially minded creative leader who can turn strategy into standout work, we'd love to hear from you.