AdTech Growth Architect

SuperGroup International; Cape Town; On-site; ZAR 600,000 - 900,000; Full time

Job description

About the Role

Kick-start your career in the online gaming world and experience the very latest in technology and innovation. Why we need you We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters. If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment. As our AdTech Specialist, you’ll play a critical role in enabling scalable growth through robust technical marketing infrastructure. You will be responsible for implementing and maintaining tracking frameworks, integrating platforms, and ensuring accurate campaign measurement across the entire user journey. Your drive and ideas will help us move faster, improve smarter, and stay ahead of the game.

Responsibilities

• Implement and manage technical integrations across marketing platforms, including Google Tag Manager (GTM), postbacks, and server-to-server tracking setups


• Configure and maintain accurate tracking and attribution systems across web and mobile environments


• Integrate and optimise campaigns across platforms such as Google Ads, Meta, TikTok, Apple Search Ads, Moloco, Liftoff, Kayzen, and other in-app networks


• Work with native platforms (Taboola, Outbrain) to ensure effective tracking and performance optimisation


• Collaborate with analytics and development teams to ensure data accuracy and system reliability


• Monitor and analyse campaign performance, identifying opportunities to improve conversion rates, ROAS, and CPC


• Conduct A/B testing and experimentation to continuously improve marketing performance


• Support onboarding and implementation of new tools, tracking technologies, and partners


• Provide technical expertise and guidance to internal stakeholders and marketing teams


• Ensure full funnel tracking visibility, enabling detailed reporting on user journeys and campaign effectiveness

Qualifications

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas


• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals


• Strong organisational skills and the ability to manage multiple projects without dropping the ball


• Exceptional attention to detail and a commitment to high‑quality work


• Adaptability – you stay sharp, productive and positive in fast‑moving environments


• Strong technical experience in digital marketing implementations, including tracking, tagging, and integrations


• Hands‑on experience with GTM, postbacks, and server‑to‑server setups


• Proven experience across major marketing platforms including Google, Meta, and mobile attribution ecosystems


• Exposure to in‑app platforms (Moloco, Apple Search Ads, Kayzen, Liftoff) and native advertising platforms (Taboola, Outbrain)


• Solid understanding of attribution models, user journeys, and performance marketing metrics


• Analytical mindset with the ability to translate data into actionable insights


• Strong collaboration skills, working effectively with cross‑functional teams (marketing, product, engineering)


• Ability to manage multiple projects in a fast‑paced, performance‑driven environment

Desired Skills

• In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends


• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations


• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards


• Experience in developing and executing customer retention strategies


• Experience in the online gaming, betting, or high‑performance marketing environments


• Knowledge of mobile measurement partners (MMPs) and attribution tools


• Basic knowledge of HTML, JavaScript, and tracking scripts


• Experience with experimentation frameworks and CRO


• Familiarity with data visualisation and reporting tools

Benefits

• Free Daily Meals


• Free Massages


• On‑site Free On‑Site Gym


• Group Life Cover


• Funeral Fund Benefit


• Financial Services Assistance


• Curro School Fees Benefit


• Income Continuation Benefit


• Leadership Training


• Referral Bonus


• Medical Aid Subsidy


• Free Sleep Coaching


• On‑site Barista


• Retirement Annuity Subsidy

Legal and Compliance

• This position requires trust and honesty and has access to customers financial details – therefore a credit and criminal record check will be conducted.


• The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done.


• By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.