Admissions Consultant

Crawford International; Gauteng; On-site; ZAR 180,000 - 240,000; Full time

Job summary

Crawford International is seeking an Admissions Consultant to drive sales growth and lead generation across the Gauteng region. You will report to the Brand Marketing and Sales Manager and work to exceed targets while presenting services to prospective students and parents.

The role involves campus tours, assessments, and coordinating marketing events, with a strong emphasis on timely lead follow-up and accurate data capture.

Qualifications

• Strong written and verbal communication skills required.
• Solid understanding of marketing principles (ATL, BTL, Digital).
• Proven sales experience with ability to meet targets.
• Excellent networking abilities and relationship-building.
• Sound consultative selling skills with stakeholders.

Responsibilities

• Meet or exceed weekly, monthly, and yearly sales targets.
• Identify viable marketing and pricing strategies for growth.
• Canvass region to present services to potential customers.
• Lead generation through feeder schools and follow-ups.
• Schedule campus visits, assessments, and tours for leads.
• Update leads and close deals within 24 hours.
• Coordinate information packs and tour confirmations with parents and Principals.
• Assist with branding at events and manage marketing collateral.
• Track digital campaigns and report on performance.
• Assist with admin tasks and budget management.

Skills

Communication

Marketing principles

Sales drive

Networking

Consultative selling

Time management

Teamwork

Independent work

Education

Bachelor’s degree in Sales/Marketing/Business

Tools

MS Office

Job description

Overall Purpose of the Job:

The Admissions Consultant will report directly into the Brand Marketing and Sales Manager. They will be responsible for
meeting or exceeding weekly, monthly, and yearly sales targets. Assist the brand in identifying viable marketing and sales
strategies and canvassing region to present company services to potential customers.

Reporting to:

Sales and Marketing Manager

Qualifications:

Minimum requirement is Grade 12 with a proven sales record.
Diploma / Bachelor’s Degree (NQF Level 7) an advantage.

Experience:

Minimum of 2 to 5 years’ experience in a similar type of position and environment.

Duties:

1. Sales, Lead, Follow up and Conversion:

• Meeting or exceeding weekly, monthly, and yearly sales targets.
• Assisting management in identifying viable marketing and pricing strategies.
• Canvassing region to present company services to potential customers.
• Doing feeder school visits for lead generation and follow ups.
• Contacting leads and setting up appointments to visit the campus.
• Capture leads accurately on Stasy.
• Update lead status and close leads.
• Leads must be worked within 24 hours.
• Send info pack to lead, confirming tour date.
• Book the assessment, benchmarking test, class visit or sleepover. Create and send an Outlook Calendar confirmation of the tour date – include parents, principals and housemasters where necessary *.
• Do school and boarding facility tours*.
• Inform parents of the medical protocols and non-refundable enrolment fee as well as fee policy.
• Request online application or assist the parent in creating the online application.
• Complete application enrolment once the payment has been received. And handover the enrolled student to the relevant client administrator*.
• Send weekly grade enrolments and boarding numbers to Head Office.

2. Events:

• Assist with branding and overall awareness at Marketing (external) events.
• Obtaining marketing quotations, processing invoices and booking Expo’s.
• Manage with and co-ordinating Open Days.

3. Lead Generation Campaigns, Marketing collateral and material:

• Drive lead generating campaigns.
• Creating and distributing advertising material and overseeing marketing functions when the need arises.
• Ensuring quality and correctness of material.
• Updating of collateral.
• Initiate the acquisition and utilization of marketing material.
• To oversee the implementation of a complete marketing programme and marketing initiatives.
• Update and maintenance of website and social media platforms.
• Track and report on digital campaigns.

4. Ad hoc admin:

• Attend school staff meetings as and when requested by the Principal.
• Assist brand manager with reporting and insights.
• Build relationships with local newspaper to see if content can get published.
• Budget and managing of marketing spend.

Skill Requirements:

• Strong communication skills (both written and verbal).
• Strong understanding of marketing principles (ATL, BTL, Digital).
• Strong sales drive.
• Bachelor’s degree in Sales, Marketing, Business Administration, or related field is advantageous.
• Proven sales experience.
• Sound consultative selling skills.
• Excellent networking skills.
• Strong working knowledge of computer programmes, such as, and not limited to Microsoft PowerPoint, Microsoft, Publisher, Microsoft Word, Microsoft Excel and any other computer programmes that may be of value to marketing.
• Good analytical and creative problem-solving skills.
• “People person” who is confident and has a positive personality.
• Strong organisational and time management skills are critical – must adhere to deadlines, multi-task and be able to prioritise.
• Ability to work both independently, with minimal supervision, and in a team environment.
• Ability to learn quickly and manage workload in a cooperative and demanding environment.

Additional Criteria:

In addition to the specific skills listed above, the Admission Consultant must have:

• Exceptional work ethic, with strong values and principles – takes all opportunities to go above and beyond the basic expectations.
• Detail-oriented; an attention to detail for tasks with zero tolerance for errors.
• A self-motivated individual who can work under stress and meet deadlines.
• An absolute commitment to sales and customer value.
• A positive attitude and open mind that approaches problems from all angles.