Gerente de Marketing Retail y Contenido de Marca

Epic; Distrito Capital; On-site; VES 43,898,000 - 70,237,000; Full time

Job summary

Colgate-Palmolive seeks a Retail Marketing Manager to bridge Marketing and Sales, reporting to the Commercial Director. You will guide the Retail Marketing team, ensuring brands win shelf space with strong shopper insight and retail dynamics. This role offers autonomy to shape POS strategies across buying environments.

You will drive category strategy, ROI optimization, and cross-functional collaboration while mentoring a high-performing team aligned with the LIFT principles.

Qualifications

• Bachelor's degree completed.
• 6+ years of proven experience in Retail Marketing, Trade Marketing, Sales, or related
• Intermediate English proficiency.
• Proven experience in financial management (P&L, GTN, and ROI analysis).

Responsibilities

• Define and implement integrated 7P and Channel strategies, merging consumer and trade insights to lead the annual activity planning and category growth.
• Lead Category Management initiatives to expand Colgate-Palmolive's dominance on the shelf, including the approval of SKU mix, commercial margins, and "Command the Shelf" execution.
• Drive financial stewardship and ROI by overseeing investment plans per channel, ensuring growth targets are met while maintaining optimized Gross to Net (GTN) levels.
• Partner with Demand Chain and Sales leadership to develop commercial strategies that guarantee the achievement of Volume, SOM, and Weighted Distribution targets.
• Orchestrate the monthly business review process (Diagnostics) to identify performance gaps across buying environments and propose competitive Go-to-Market alternatives.
• Manage and develop a high-performing team, overseeing career plans and aligning individual objectives with the company's strategic LIFT principles.

Skills

Retail Marketing

Trade Marketing

Sales

Analytical Thinking

Intermediate English

Education

Bachelor's degree

Job description

Colgate-Palmolive seeks a Retail Marketing Manager to bridge Marketing and Sales, reporting to the Commercial Director. You will guide the Retail Marketing team, ensuring brands win shelf space with strong shopper insight and retail dynamics. This role offers autonomy to shape POS strategies across buying environments.

You will drive category strategy, ROI optimization, and cross-functional collaboration while mentoring a high-performing team aligned with the LIFT principles.