Coordinador/A De Marketing Digital — Marca Y Contenido

Epic; Distrito Capital; On-site; VES 43,898,000 - 70,237,000; Full time

Job summary

Colgate-Palmolive seeks a Retail Marketing Manager to bridge Marketing and Sales, reporting to the Commercial Director. You will guide the Retail Marketing team, ensuring brands win shelf space with strong shopper insight and retail dynamics. This role offers autonomy to shape POS strategies across buying environments.

You will drive category strategy, ROI optimization, and cross-functional collaboration while mentoring a high-performing team aligned with the LIFT principles.

Qualifications

• Bachelor's degree completed.
• 6+ years of proven experience in Retail Marketing, Trade Marketing, Sales, or related
• Intermediate English proficiency.
• Proven experience in financial management (P&L, GTN, and ROI analysis).

Responsibilities

• Define and implement integrated 7P and Channel strategies, merging consumer and trade insights to lead the annual activity planning and category growth.
• Lead Category Management initiatives to expand Colgate-Palmolive's dominance on the shelf, including the approval of SKU mix, commercial margins, and "Command the Shelf" execution.
• Drive financial stewardship and ROI by overseeing investment plans per channel, ensuring growth targets are met while maintaining optimized Gross to Net (GTN) levels.
• Partner with Demand Chain and Sales leadership to develop commercial strategies that guarantee the achievement of Volume, SOM, and Weighted Distribution targets.
• Orchestrate the monthly business review process (Diagnostics) to identify performance gaps across buying environments and propose competitive Go-to-Market alternatives.
• Manage and develop a high-performing team, overseeing career plans and aligning individual objectives with the company's strategic LIFT principles.

Skills

Retail Marketing

Trade Marketing

Sales

Analytical Thinking

Intermediate English

Education

Bachelor's degree

Job description

No Relocation Assistance Offered
Job Number # - Caracas, Distrito Federal, Venezuela

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!
Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Role Summary

As the Retail Marketing Manager, you will be the critical strategic link between the Marketing and Sales departments, reporting to the Commercial Director. You will lead the Retail Marketing team, ensuring our brands dominate the shelf through flawless execution and a deep understanding of shopper behavior and retail dynamics. This role is exciting because you will have the autonomy to shape how our categories win at the Point of Sale (POS) across all buying environments.

Responsibilities

• Define and implement integrated 7P and Channel strategies , merging consumer and trade insights to lead the annual activity planning and category growth.
• Lead Category Management initiatives to expand Colgate-Palmolive's dominance on the shelf, including the approval of SKU mix, commercial margins, and "Command the Shelf" execution.
• Drive financial stewardship and ROI by overseeing investment plans per channel, ensuring growth targets are met while maintaining optimized Gross to Net (GTN) levels.
• Partner with Demand Chain and Sales leadership to develop commercial strategies that guarantee the achievement of Volume, SOM, and Weighted Distribution targets.
• Orchestrate the monthly business review process (Diagnostics) to identify performance gaps across buying environments and propose competitive Go-to-Market alternatives.
• Manage and develop a high-performing team , overseeing career plans and aligning individual objectives with the company's strategic LIFT principles.

Required Qualifications

• Bachelor's degree completed.
• 6+ years of proven experience in Retail Marketing, Trade Marketing, Sales, or related
• Intermediate English proficiency.
• Proven experience in financial management (P&L, GTN, and ROI analysis).

Preferred Qualifications

• Experience in the Consumer Packaged Goods (CPG) industry.
• Strong functional competency in "Analytical Thinking" and "Commercial Strategy".
• Deep understanding of "Consumer/Shopper Insight" to drive retail execution.
• Proven track record of leading cross-functional teams and developing talent.

Our Commitment to Inclusion

Our journey begins with our people-developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form ( should you require accommodation.
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