YouTube Video Director — Remote Creative Lead

Snowball; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

Snowball is seeking a Video Director for Purdue Global to lead YouTube-first formats, from concept to publish, driving authentic storytelling for working adults. This remote role with occasional Indiana shoots partners with Snowball’s YouTube growth team to push creative boundaries and deliver engaging, education-focused content.

You’ll write scripts, develop episode structures, and manage end-to-end production while collaborating with strategists, editors, and subject-matter experts to optimize

Qualifications

• 5+ years producing and directing YouTube or digital-first content.
• Strong storytelling and creative leadership.
• Strong writing from scripts to interview outlines to thumbnails and titles.
• Experience leading productions from concept through final delivery.
• Excellent interviewing and directing skills.
• Strong project management and organizational skills.
• Collaborative mindset with creative, production, and marketing teams.
• Confidence giving creative feedback during production and post-production.
• Interest in using AI to improve workflows and outcomes.

Responsibilities

• Develop and execute YouTube-first formats aligned with Purdue Global's mission and learning philosophy.
• Write scripts, concepts, episode outlines, interview structures, and production plans.
• Run production logistics end-to-end.
• Direct hosts, students, faculty, and guests to capture authentic performances.
• Collaborate with editors to shape story and pacing in post-production.
• Work with strategists, marketers, and creative teams to hit channel goals.
• Manage production schedules, crews, vendors, locations, and shoot days, including Purdue Global campus shoots.
• Refine formats based on YouTube performance and audience insights.
• Maintain high creative standards while balancing efficiency and scale.
• Partner with Snowball to analyze performance data and optimize reach and engagement.

Skills

Video production

Directing

Storytelling

Writing scripts

Interviewing

Project management

Cross-functional collaboration

AI workflows

Job description

Snowball is seeking a Video Director for Purdue Global to lead YouTube-first formats, from concept to publish, driving authentic storytelling for working adults. This remote role with occasional Indiana shoots partners with Snowball’s YouTube growth team to push creative boundaries and deliver engaging, education-focused content.

You’ll write scripts, develop episode structures, and manage end-to-end production while collaborating with strategists, editors, and subject-matter experts to optimize