YouTube Thumbnail Designer for Sports Content (Part-Time)

National Hockey League (NHL); New York (NY); On-site; USD 52,000 - 58,000; Part time

Job summary

The National Hockey League (NHL) is seeking a highly creative, data-savvy Graphic Thumbnail Designer to develop standout YouTube thumbnails that drive views, click-through rates, and channel growth. This part-time role averages 25 hours per week and collaborates with YouTube teams, producers, editors, and channel managers to reflect game moments and star personalities in thumbnails.

You will experiment with styles and layouts, maintain NHL branding, and apply performance insights to optimize

Qualifications

• Portfolio of YouTube thumbnails or related digital work is required.
• 5+ years of experience designing YouTube thumbnails or social-platform graphics, ideally within sports, entertainment, or fast-turnaround digital environments.
• Strong understanding of digital design fundamentals—color theory, contrast, composition, cropping, typography—and how to apply them to action-driven sports thumbnails.
• Familiarity with YouTube analytics and performance metrics (CTR, impressions, watch behavior) and how they influence thumbnail strategy.

Responsibilities

• Create high-impact YouTube thumbnails that directly increase CTR and elevate channel performance.
• Collaborate with producers and editors to ensure thumbnails reflect the storyline, stakes, and fan-focused messaging.
• Translate key hockey moments and player personalities into compelling visuals that resonate with fans and casual viewers.
• Experiment with thumbnail strategies—varying styles, layouts, and text overlays to optimize performance across formats.
• Maintain NHL branding while pushing creative boundaries to remain visually recognizable and algorithm-friendly.
• Stay up-to-date on YouTube design trends and platform insights to keep thumbnails competitive.

Skills

YouTube thumbnail design

Communication

Time management

Collaboration

Tools

Adobe Photoshop

Job description

The National Hockey League (NHL) is seeking a highly creative, data-savvy Graphic Thumbnail Designer to develop standout YouTube thumbnails that drive views, click-through rates, and channel growth. This part-time role averages 25 hours per week and collaborates with YouTube teams, producers, editors, and channel managers to reflect game moments and star personalities in thumbnails.

You will experiment with styles and layouts, maintain NHL branding, and apply performance insights to optimize