YouTube & Social Platforms Lead (Luxury Brand)

WorkGenius Group; New York (NY); On-site; USD 55,000 - 110,000; Full time

Job summary

WorkGenius Group in New York is seeking a Temporary Social Content & Platforms Manager to lead social strategy, focusing on YouTube and emerging platforms, and to translate performance insights into storytelling across channels. You bring 5+ years in luxury digital marketing, a proven track record growing social channels, and strong presentation skills to synthesize data for stakeholders.

This role requires high organization in a fast-paced environment and a hands-on approach to brand

Qualifications

• 5+ years of experience in social media or digital marketing, preferably within luxury or lifestyle brands.
• Proven experience growing social channels and optimizing content performance.
• Strong understanding of YouTube strategy and social video formats.
• Excellent communication and presentation skills for synthesizing performance insights.
• Highly organized with the ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Develop and implement social platform strategies, focusing on YouTube and emerging social platforms.
• Lead audience-led recommendations for platform growth and content formats across social channels.
• Manage YouTube channel strategy, including audience development and performance insights.
• Partner with various teams to bring the brand's storytelling to life across all channels.
• Evaluate emerging platforms and trends to identify test-and-learn opportunities.

Skills

Social Media

Content Strategy

YouTube Management

Audience Development

Digital Marketing

Platform Strategy

Engagement Growth

Analytics

Brand Storytelling

Luxury Branding

Job description

WorkGenius Group in New York is seeking a Temporary Social Content & Platforms Manager to lead social strategy, focusing on YouTube and emerging platforms, and to translate performance insights into storytelling across channels. You bring 5+ years in luxury digital marketing, a proven track record growing social channels, and strong presentation skills to synthesize data for stakeholders.

This role requires high organization in a fast-paced environment and a hands-on approach to brand