Luxury Social Creative Lead - Strategy & Content

Snap Inc.; Los Angeles (CA); Hybrid; USD 142,000 - 214,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support

Job summary

Snap Inc. is seeking a hands-on, social-first creative with deep luxury experience to lead SPECS’ social presence. You’ll shape strategy, develop and socialize it internally, and drive execution with creators, agencies, and partners.

You’ll translate luxury branding into tech storytelling, shepherding concepts from strategy to delivery while maintaining elevated design and content standards across all channels.

Qualifications

• Bachelor’s degree in design, marketing, communications, filmmaking, or equivalent practical experience.
• 8+ years of relevant experience across social, creative, brand, or marketing role in the luxury space.
• 3+ years working within a true luxury brand or house, ideally in fashion, beauty, automotive, hospitality, or an adjacent premium category.

Responsibilities

• Shape and execute SPECS’ social strategy within the luxury landscape.
• Develop the approach, pitch internally, and lead execution through launch and optimization.
• Identify opportunities for SPECS to show up credibly and differently in luxury ecosystems.
• Translate luxury branding into technology and hardware storytelling.
• Lead art direction, visual identity, content, and storytelling across campaigns.
• Collaborate with creators, agencies, and partners; create content when needed.
• Manage creative and social agencies to meet high standards and nuanced culture.
• Build relationships across luxury, fashion, design, and culture to bring talent and opportunities to SPECS.
• Stay ahead of shifts in luxury and social culture to keep SPECS elevated.

Skills

Luxury social strategy

Brand storytelling

Creative direction

Agency management

Content creation

Education

Bachelor’s degree in design/marketing/communications/filmmaking

Tools

Figma

Adobe Creative Cloud

Job description

Snap Inc. is seeking a hands-on, social-first creative with deep luxury experience to lead SPECS’ social presence. You’ll shape strategy, develop and socialize it internally, and drive execution with creators, agencies, and partners.

You’ll translate luxury branding into tech storytelling, shepherding concepts from strategy to delivery while maintaining elevated design and content standards across all channels.