Paid Search / Paid Social Specialist

Citizen Agency; Knoxville (TN); On-site; USD 55,000 - 85,000; Full time

Job summary

Citizen Advertising in Knoxville, TN is seeking a Paid Search / Paid Social Specialist to drive paid campaigns for local businesses. You’ll manage Google Ads, YouTube, Facebook/Meta, Instagram, and TikTok, collaborating with a creative team and VP of Strategy.

The ideal candidate has hands-on campaign experience, Google Ads certifications, GA4 knowledge, and a passion for data-driven optimization. This is a full-time, on-site role based in Knoxville.

Qualifications

• At least 1 year hands-on experience managing paid digital campaigns.
• Google Ads certifications and proven experience in Google Ads.
• Experience with Meta Ads Manager and GA4 measurement.
• Strong copywriting and data-driven decision making.

Responsibilities

• Plan, launch, manage, and optimize campaigns across Google, YouTube, Meta, and TikTok.
• Manage ad budgets to generate measurable results.
• Analyze performance, identify opportunities, and adjust strategies.
• Collaborate with creative and strategy teams on messaging.
• Monitor KPIs like conversions, CPA, ROAS, and other client metrics.
• Troubleshoot tracking and technical issues.
• Prepare performance reports with insights and recommendations.
• Stay updated on platform changes and best practices.

Skills

PPC management

Performance analysis

Budget management

Campaign optimization

Tools

Google Ads

Meta Ads Manager

GA4

Looker Studio

Google Tag Manager

Job description

Citizen Advertising is growing, and we're looking to add a talented Paid Search / Paid Social Specialist to our team!

You'll work closely with our VP of Strategy to create, manage, and optimize digital advertising campaigns across platforms like Google Ads, YouTube, Facebook, Instagram, and TikTok.

We're looking for someone who has real, hands-on experience managing paid advertising campaigns, enjoys digging into performance data, and takes pride in helping local businesses grow.

We're open to a range of experience levels, from an up-and-coming digital media buyer to an established professional with years of proven success. Compensation will reflect the experience, expertise, and value you bring to our team.

You'll have the opportunity to manage campaigns for a wide variety of clients, collaborate with a talented creative team, and see the direct impact of your work.

Who You Are

You might call yourself a Digital Media Buyer, PPC Specialist, or Performance Marketing Specialist. Whatever the title, you know your way around Google Ads and Meta Ads Manager, understand how to turn advertising dollars into measurable results, and genuinely enjoy the process.

You're curious, analytical, organized, and comfortable taking ownership of your work. You understand that successful advertising requires more than launching a campaign and checking the numbers occasionally. It takes consistent attention, thoughtful strategy, testing, and a willingness to make changes when something isn't working.

Most importantly, you care about the businesses behind the campaigns and the people trusting you with their advertising budgets.

What You'll Do

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, YouTube, Facebook, Instagram, and TikTok.
• Manage advertising budgets with a focus on generating measurable business results.
• Analyze campaign performance, identify opportunities, and make strategic adjustments to improve results.
• Collaborate with our creative and strategy teams to develop messaging and advertising that connects with the right audiences.
• Monitor key performance indicators, including conversions, cost per lead, return on ad spend, and other metrics that matter to our clients.
• Help troubleshoot campaign performance, conversion tracking, and other technical challenges.
• Prepare performance reports and communicate meaningful insights and recommendations.
• Stay current with changes in digital advertising platforms, tools, and best practices.

What We're Looking For

• At least 1 year of hands-on experience personally managing paid digital advertising campaigns, preferably for local or small to mid-sized businesses.
• Google Ads certifications and demonstrated experience working within Google Ads.
• Practical experience managing campaigns in Meta Ads Manager.
• Strong understanding of Google Analytics 4 (GA4), conversion tracking, and campaign performance metrics.
• Solid copywriting skills and an understanding of what makes advertising effective.
• The ability to analyze data, diagnose problems, and make decisions based on performance.
• Excellent attention to detail, organizational skills, and personal accountability.
• A self-motivated attitude and the ability to manage multiple campaigns and priorities.
• A genuine interest in helping local businesses succeed.

Experience with Google Tag Manager, Looker Studio, TikTok Ads, or other digital advertising platforms is a plus.

Compensation & Growth

We're open to candidates at different experience levels, from developing digital media buyers to seasoned professionals with a proven track record of success.

Compensation will be based on experience, skill level, and the value you bring to our team. Someone earlier in their career can find a great opportunity to grow here, while an established professional with extensive campaign management experience, strong strategic skills, and demonstrated results can expect a compensation package that reflects that expertise.

We're interested in finding the right person and are willing to invest in exceptional talent.

This is a full-time, on-site position at our office in Knoxville, Tennessee.

We are specifically looking for someone with direct experience managing paid advertising campaigns. This is not an entry-level training position, and we're not seeking freelancers, contractors, or remote candidates.

If you're currently outside the Knoxville area, you must be willing to relocate and work on-site.

Citizen Advertising is a full-service advertising agency focused on helping local businesses grow. We work with clients across a wide variety of industries, combining strategy, creative, traditional media, and digital advertising to help them achieve meaningful results.

We're a close-knit team that genuinely enjoys working together. We believe in doing great work, taking care of our clients, holding ourselves accountable, and having fun along the way.

We're growing, and this position is an opportunity to become an important part of that growth. You'll have a voice in campaign strategy, the opportunity to work across multiple industries, and the satisfaction of knowing your work directly contributes to the success of businesses in our communities.

We're excited to meet someone who knows digital advertising, cares about doing the job well, and wants to be part of what we're building at Citizen Advertising.