YouTube Demand-Gen Media Buyer (Remote)

AI Case Leads; United States; Remote; CAD 127,000 - 184,000; Full time

Job summary

AI Case Leads is seeking a results-focused YouTube ads expert to own Demand Gen and video campaigns for lead generation across the US, Canada, UK, and beyond. You will test hooks, angles, and spokespeople, brief editors, and ensure ads stay true to the brand while driving qualified leads and signed cases.

You will collaborate with leadership, editors, and the intake team to optimize spend, test ideas weekly, and report on performance.

Qualifications

• 2+ years running YouTube ads yourself for lead generation, with Demand Gen or video campaigns optimized to leads or calls.
• $30,000+ a month in YouTube spend that you personally managed.
• Creative testing you led: you decided what to test, briefed editors or creators, and can name the hooks and concepts that won and why.
• Results judged after the lead: you've seen lead quality, sales or signed clients from your YouTube leads, not just cost per lead.
• A consumer lead-gen brand: insurance, Medicare, legal, debt relief, solar, home services, health or another category where a brand sells a service and the lead is called back.

Responsibilities

• Own the YouTube Demand Gen and video campaigns for lead generation with audiences, placements, bidding and budgets.
• Lead weekly creative testing and brief editors/creators, iterating on hooks and concepts.
• Maintain brand voice, look and promise across every ad to build trust over time.
• Collaborate on landing pages and forms; judge changes by signed cases.
• Coordinate offline-conversions from Google Ads and report on spend, leads, qualified leads and cost per signed case.

Skills

YouTube Ads

Lead Gen

Campaign Optimization

Creative Testing

Analytics

Reporting

Brand Voice

Tools

Google Ads

GA4/Analytics

CRM

Job description

AI Case Leads is seeking a results-focused YouTube ads expert to own Demand Gen and video campaigns for lead generation across the US, Canada, UK, and beyond. You will test hooks, angles, and spokespeople, brief editors, and ensure ads stay true to the brand while driving qualified leads and signed cases.

You will collaborate with leadership, editors, and the intake team to optimize spend, test ideas weekly, and report on performance.