Yoga Studio Social Media Manager - Flexible Hours + Free Classes

Wisconsin History; Madison (WI); Hybrid; USD 23,000 - 32,000; Part time

Benefits offered by this job

Unlimited free yoga classes

Job summary

UW-Madison is seeking a Local Work Study Student to assist the marketing team with content creation, posting, and community engagement on social media. The role offers teaching moments in brand voice, analytics, and trend tracking while supporting on-site studio activities at Main Street Yoga Center.

Ideal candidates are pursuing a Marketing/Communications degree, can craft friendly copy, and manage online presence.

Qualifications

• Currently pursuing a Bachelore21 s degree in Marketing, Communications, Public Relations, or related field.
• Experience creating a brand voice for Social Media.
• Ability to write marketing copy and engage online audiences.

Responsibilities

• Content Creation: Assist in planning, writing, and scheduling daily posts across platforms like Instagram, Facebook. Posts shall vary between short video snips (reels) and static posts.
• Community Management: Monitor direct messages (DMs) and comments to engage with the audience, build brand loyalty, and address customer inquiries.
• Trend Research: Track cultural moments, emerging trends, and competitor activity to pitch fresh content ideas. Collaborate with Marketing Director on generating new ideas and gathering marketing content from students, staff, etc.
• Analytics & Reporting: Gather performance metrics from platforms (like impressions, engagement rates, and follower growth) and assist in putting together campaign reports.
• Photo/Video Shoot Support: Assist the marketing team during photo or video shoots by organizing props, managing talent, or directing behind-the-scenes content.
• Project Planning: Plan social media posts in monthly increments, so that plans can be reviewed by the Marketing Director and then executed on.

Skills

Marketing copy

Social analytics

Platforms fluency

Canva

Meta Business Suite

Brand voice

Written communication

Education

Pursuing bachelor's in Marketing/Communications/Public Relations

Tools

Canva

Meta Business Suite

Job description

UW-Madison is seeking a Local Work Study Student to assist the marketing team with content creation, posting, and community engagement on social media. The role offers teaching moments in brand voice, analytics, and trend tracking while supporting on-site studio activities at Main Street Yoga Center.

Ideal candidates are pursuing a Marketing/Communications degree, can craft friendly copy, and manage online presence.