Social Media Manager for Yoga Studio

Wisconsin History; Madison (WI); Hybrid; USD 23,000 - 32,000; Part time

Benefits offered by this job

Unlimited free yoga classes

Job summary

UW-Madison is seeking a Local Work Study Student to assist the marketing team with content creation, posting, and community engagement on social media. The role offers teaching moments in brand voice, analytics, and trend tracking while supporting on-site studio activities at Main Street Yoga Center.

Ideal candidates are pursuing a Marketing/Communications degree, can craft friendly copy, and manage online presence.

Qualifications

• Currently pursuing a Bachelore21 s degree in Marketing, Communications, Public Relations, or related field.
• Experience creating a brand voice for Social Media.
• Ability to write marketing copy and engage online audiences.

Responsibilities

• Content Creation: Assist in planning, writing, and scheduling daily posts across platforms like Instagram, Facebook. Posts shall vary between short video snips (reels) and static posts.
• Community Management: Monitor direct messages (DMs) and comments to engage with the audience, build brand loyalty, and address customer inquiries.
• Trend Research: Track cultural moments, emerging trends, and competitor activity to pitch fresh content ideas. Collaborate with Marketing Director on generating new ideas and gathering marketing content from students, staff, etc.
• Analytics & Reporting: Gather performance metrics from platforms (like impressions, engagement rates, and follower growth) and assist in putting together campaign reports.
• Photo/Video Shoot Support: Assist the marketing team during photo or video shoots by organizing props, managing talent, or directing behind-the-scenes content.
• Project Planning: Plan social media posts in monthly increments, so that plans can be reviewed by the Marketing Director and then executed on.

Skills

Marketing copy

Social analytics

Platforms fluency

Canva

Meta Business Suite

Brand voice

Written communication

Education

Pursuing bachelor's in Marketing/Communications/Public Relations

Tools

Canva

Meta Business Suite

Job description

Job No: 512029

Division/Organization: Community Partners

Department: Main Street Yoga Center

Job Type: Local Work Study Student Jobs

Remote Eligibility: Partially Remote

Location: Main Street Yoga Center

Salary/Wage Range or Lump Sum: $20.00

Job Categories: Interpersonal Communication, Digital Technology, Teamwork/Collaboration, Professionalism/Work Ethic, Customer Service, Hospitality, Data Analysis, Federal Work-Study Preferred

Department Overview

You will be working at the yoga studio Main Street Yoga Center on the near East Side. We run yoga classes & series, including beginner classes. Half of your work will be on site 3/4 miles from campus. You will need to secure your own transportation and arrive on time for meetings and recording video / picture sessions.

Anticipated Start Date

September 2026

Anticipated End Date (If Applicable)

May 15, 2027

Remote Work Eligibility Detail

Partially Remote

Anticipated Hours Per Week

Minimum: 3 Maximum:6

Schedule

The 3 - 6 hours per week are flexible.

In addition to financial compensation, you will receive unlimited free yoga classes during your tenure with us.

The ideal applicant should want to take yoga classes to have a sense of what our studio is like and convey it’s vibe / essence on social media.

Number of Positions

1

Qualifications

Education: (Desired) Currently pursuing a Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Experience in creating a brand voice for Social Media.

Knowledge, Skills & Abilities

• Be able to write quality Marketing Copy, Convey a friendly and diplomatic vibe online, Handle & Seek Analytics, Capture moments that are engaging to an online audience.
• Platform Fluency: Understanding of current social media algorithms and best practices across multiple platforms.
• Software Skills: Familiarity with design and scheduling tools such as Canva, Meta Business Suite, or other similar tools is a major plus.
• Communication Skills: Excellent written communication skills, attention to detail, and the ability to capture a brand's unique voice.
• Motivation: Independently motivated and resourceful, using all available business sources to plan content.

Position Summary/Job Duties

• Content Creation: Assist in planning, writing, and scheduling daily posts across platforms like Instagram, Facebook. Posts shall vary between short video snips (reels) and static posts.
• Community Management: Monitor direct messages (DMs) and comments to engage with the audience, build brand loyalty, and address customer inquiries.
• Trend Research: Track cultural moments, emerging trends, and competitor activity to pitch fresh content ideas. Collaborate with Marketing Director on generating new ideas and gathering marketing content from students, staff, etc.
• Analytics & Reporting: Gather performance metrics from platforms (like impressions, engagement rates, and follower growth) and assist in putting together campaign reports.
• Photo/Video Shoot Support: Assist the marketing team during photo or video shoots by organizing props, managing talent, or directing behind-the-scenes content.
• Project Planning: Plan social media posts in monthly increments, so that plans can be reviewed by the Marketing Director and then executed on.

Physical Demands

Must be able to move up and down stairs easily and position yourself as needed to capture high-quality photos and videos.

Equal Employment Opportunity Statement

UW-Madison is an Equal Employment, Equal Access Employer committed to increasing the diversity of our workforce.

Institutional Statement on Diversity

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background-people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: diversity.wisc.edu

Advertised: August 28, 2026 09:00 AM Central Daylight Time
Applications close: October 11, 2026 11:55 PM Central Daylight Time