X/Twitter Community Manager (San Francisco)

Best Friend Finance; New York (NY); On-site; USD 112,000 - 167,000; Full time

Benefits offered by this job

Compensation

Equity grant

Healthcare coverage

Remote work options

Unlimited PTO

Parental Leave

Bereavement Leave

Relocation support

Job summary

Reserve seeks a Head of Community to build and grow the community around Reserve, including UGLYCASH and Better Money initiatives. You will foster relationships with creators, founders, and builders, turning connections into a vibrant, engaged audience.

You’ll collaborate with founders to plan in-person events and scale community infrastructure, including content creation and live experiences. Relocation to San Francisco is supported.

Qualifications

• Must be a strong storyteller with instinct for compelling stories.
• Experience growing an audience across platforms (Instagram, Substack or equivalent).
• Ability to develop clear content pillars and recurring formats with a recognizable voice.
• Think in narratives beyond individual posts and curate engaging content.
• High editorial and creative taste with sense of cultural relevance.
• Deep familiarity with online culture and how people engage with content.
• Strategic mindset with hands-on execution capability.

Responsibilities

• Build and grow communities around the Reserve project (including UGLYCASH and Better Money initiatives).
• Manage and engage online communities, especially on X, driving meaningful conversations.
• Develop relationships with creators, founders, entrepreneurs, builders, and mission-aligned individuals.
• Create, curate, and coordinate community content (live streams, resources, discussions, social content).
• Collaborate with founders to identify people and opportunities to bring together.
• Plan and execute in-person community events, meetups, dinners, workshops, and experiences.
• Shape the SF space into a hub for connecting and collaborating with interesting people.
• Develop recurring community initiatives and scalable experiences beyond events.
• Establish community infrastructure (relationship management, support systems, moderation).
• Collect and synthesize feedback to inform product development and improve customer experience.
• Work with Head of Social Media and Film Creator to turn conversations into compelling content.
• Represent Reserve publicly at events, online, and in relevant communities.
• Continuously experiment with new ways to grow and strengthen the community.

Skills

Storytelling

Audience growth

Content pillars

Narrative thinking

Editorial taste

Internet-native

Strategic hands-on

Job description

We're looking for a Head of Community who will help build and grow the community around Reserve as we build it.

This role is equal parts community builder, relationship manager, and cultural connector. You'll work closely with the founders and team to bring people together, build meaningful relationships, and create experiences that make people want to be part of what we're building.

We're building around two connected ideas: creating more economic opportunity for a new generation of people earning, building, and creating online, and rethinking what money itself can be. You'll help bring together the people who share these interests, from creators and entrepreneurs to founders, builders, and people thinking differently about the future of money.

We want someone who naturally brings people together, recognizes interesting people and opportunities, and knows how to turn connections into a community people genuinely want to be part of.

This is a full-time, on-site role in San Francisco. Relocation support will be provided.

About Us

Our purpose is to increase economic opportunity and make better money. We're doing that through two connected parts that together make up the Reserve project.

Economic Opportunity

UGLYCASH is a financial services app designed around the needs of people earning money on the internet: creators, remote workers, freelancers, and entrepreneurs whose banks weren't built for how they earn.

We're starting in Latin America. Over the last 22 months, UGLYCASH has reached $5M+ in revenue run rate and 32,000+ monthly active customers.

Better Money

What happens to that money after you earn it matters too.

Cash, money in a bank account, and payment stablecoins each work differently. We believe the money people use should do more than move from one place to another. It should also give people a better way to save and grow what they earn.

That's why we're continuing to improve the version of money UGLYCASH customers already use, with the long term goal of giving more people access to better options for their money.

Check us out:

Instagram

Youtube

X

What You'll Be Doing

• Build and grow communities across the Reserve project, including UGLYCASH and our broader Better Money initiatives
• Manage and engage with our online communities, particularly on X, and help create meaningful conversations around what we're building
• Develop relationships with creators, founders, entrepreneurs, builders, and people aligned with our mission
• Create, curate, and coordinate community content, including live streams, online resources, discussions, and social content
• Work closely with the founders and team to identify interesting people, communities, and opportunities worth bringing together
• Plan and execute in-person community events, meetups, dinners, workshops, and experiences
• Help turn our San Francisco space into a place where interesting people want to spend time, connect, and collaborate
• Build recurring community initiatives and experiences that keep people engaged beyond individual events
• Develop and scale community infrastructure, including relationship management, support systems, and moderation processes
• Collect and synthesize community feedback to help inform product development and improve the customer experience
• Collaborate with our Head of Social Media and Film Creator to turn community conversations and experiences into compelling content
• Serve as a public-facing ambassador for Reserve, representing the company at events, online, and within relevant communities
• Continuously experiment with new ways to grow, engage, and strengthen our community

What we look for in you:

• Located in the United States and willing to move to San Francisco after hire (relocation support provided)
• You're a strong storyteller with an instinct for finding the story people actually care about.
• You have experience building and growing an audience - ideally across Instagram and a writing-led platform like Substack.
• You know how to develop clear content pillars and recurring formats that build a recognizable voice.
• You think in narratives, not just individual posts.
• You have strong editorial and creative taste and know what feels culturally relevant.
• You're deeply internet-native and understand how people consume, share, and engage with content online.
• You're strategic but hands-on - you can shape the story and make sure it gets executed.

• Compensation: $10,000 - $15,000 per month & equity/token grant
• Healthcare coverage: Comprehensive medical, dental, and vision insurance plans
• Nomadic/remote work opportunities: Enjoy the flexibility of working remotely for 2 months a year
• Unlimited paid time off
• Parental & Bereavement Leave: Paid parental leave for new parents, including maternity, paternity, and adoption leave