Work It: Veronica Beard is Hiring a Social Media Editor

DNAMAG; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Job summary

Veronica Beard seeks a Social Media Editor in NYC with a hybrid work model. You will own end-to-end social content from concept to posting, coordinating shoots, partnerships and trend-driven content that aligns with the Veronica Beard voice.

Ideal candidates have 5-6 years in social media marketing, content creation or art direction, strong photography/videography skills and familiarity with Instagram, TikTok and Substack. This role reports to the Senior Director of Social & Content Strategy.

Qualifications

• 5-6 years of experience in social media marketing, content creation and/or art direction.
• Loves following brands, creators and trends online.
• Strong understanding of Veronica Beard’s brand voice and aesthetic.

Responsibilities

• Support the Sr. Director of Social & Content in creating a content plan for each month, including in-house shoots and creator partnerships.
• Help plan and oversee social-first photoshoots, pull swipe files, create shotlists, collaborate with partners and capture content on set.
• Conceptualize and help design social graphics for photo carousels and video across platforms.
• Coordinate with VB styling, design and store teams to gather employee-generated content (store tours, BTS, travel diaries).
• Collaborate with the Social Media Associate to develop a TikTok strategy and capture content reacting to trends.
• Attend VB events, activations and photoshoots to capture social-first content and turn around posts quickly.
• Maintain a Rolodex of up-and-coming creators to tap for collaborations beyond influencer partnerships.

Skills

Social media marketing

Content creation

Art direction

Tools

Instagram

TikTok

Substack

Job description

Veronica Beard is Hiring a Social Media Editor (NYC/hybrid)

Salary range: $90k-$100k yearly

The Social Media Editor is responsible for end-to-end social content creation—from concepting and briefing partners to shooting and editing, with support from partners on the social, creative and styling teams. This person is highly creative, organized, proactive, and detail-oriented. They have a strong pulse on emerging creators, trends and cultural moments, and understand how it all fits into the VB world. This role is based in our NYC office and reports to the Senior Director of Social & Content Strategy.

About the company

'We are sisters-in-law married to brothers, but it was a true friendship and a love for fashion that inspired us to create Veronica Beard . We believe in building a collection that is inclusive of women everywhere and makes them feel confident every single day. We are mothers, entrepreneurs, sisters, friends—and we are our customer.'

Requirements

• 5 - 6 years of experience in social media marketing, content creation and/or art direction.
• Lives on social, and loves discovering and engaging with new people, brands, and communities online.
• Can quickly identify rising trends and creators, and has a clear understanding of how to apply a uniquely Veronica Beard lens to all social content.
• Has a deep knowledge of social platforms (Instagram, Tiktok, Substack), and comfortability with testing new tools as they emerge.
• Excels in photography and videography (iPhone, film, DSLR, Super 8), and has a basic understanding of lighting, prop styling and editing.
• Constantly references their likes, follows and saved folders, and also has an appreciation for taking in art/culture IRL—from films and books to museums and shows.
• Self-starter who can act and follow through on ideas and projects independently, and also know when to tap in other team members for collaboration.

Responsibilities

• Support the Sr. Director of Social & Content in creating a content plan for each month, from in-house shoots to social treatments on existing assets to creator partnerships
• Help plan and oversee social-first photoshoots, pulling swipe, creating shotlists, collaborating with creative team partners and capturing content on set.
• Conceptualize and help design social graphics for both photo carousels and video, understanding the different needs/strategies for different platforms.
• Coordinate with business partners on VB styling, design and store teams to concept, brief and gather employee-generated content (ie. store tours, BTS of pop-up installations, travel diaries).
• Collaborate with the Social Media Associate in developing a TikTok strategy and capturing content, reacting quickly to relevant trends as they arise.
• Attend VB events, activations and photoshoots (both local and out-of-state/international) to capture social-first content and turn around final posts within tight timelines.
• Maintain a rolodex of up-and-coming social content creators (ie. artists, stylists, photographers, personalities) to tap for collaborations, beyond the influencer partnerships managed by our PR team.
• Stay updated on current social media trends and cultural moments to create relevant, timely content.