WordPress Website & SEO Specialist (PT)

Ciclismo Classico; Arlington (MA); Remote; USD 34,000 - 55,000; Part time

Job summary

Ciclismo Classico is seeking a creative WordPress Website & SEO Specialist to maintain and optimize our site and campaigns. The role is a part-time, remote independent contractor position with flexible hours and collaboration across U.S. and Italy teams.

Your focus will be hands-on WordPress, on-page SEO, and HubSpot email/landing page design to drive inquiries and bookings while maintaining consistent branding.

Qualifications

• 3+ years of hands-on WordPress experience with page builders and design improvements.
• Ability to create attractive, mobile-friendly web pages and layouts.
• Peak 15 knowledge or willingness to learn and apply it.
• Working knowledge of SEO best practices, GA4, and Google Search Console.
• Experience designing and improving HubSpot email templates and landing pages.
• Strong visual design skills with Canva, Adobe Express, or Photoshop.
• Basic HTML/CSS knowledge for formatting and troubleshooting.
• Excellent English writing, editing, and proofreading abilities.
• Portfolio demonstrating relevant website and design work.

Responsibilities

• Maintain and update website content in WordPress and Peak 15 integrations.
• Improve layouts, navigation, visual appeal, and user experience.
• Create mobile-responsive landing pages and manage page builders/plugins.
• Implement on-page SEO and monitor GA4/GSC performance; report monthly.
• Design, edit, and improve HubSpot emails and landing pages; ensure branding.
• Create banners and graphics; edit photos for web use; maintain branding.
• Improve conversion paths, CTAs, inquiry forms, and booking flow.

Skills

WordPress expertise

SEO knowledge

HubSpot emails & landing pages

Visual design

HTML/CSS basics

GA4 / Google Search Console

Writing / proofreading

Independent / organized work

Portfolio of web/design work

Travel/tourism familiarity

Tools

WordPress

HubSpot

Canva

Adobe Express

Photoshop

Google Analytics 4

Google Search Console

Yoast/Rank Math SEO tools

HTML/CSS

Job description

• Reports to: Ciclismo Classico management

Ciclismo Classico | Part-Time | Remote

About the Position

Ciclismo Classico, an award-winning bicycle tour company specializing in culturally immersive cycling adventures in Italy, Europe, and beyond, is seeking a creative, detail-oriented WordPress Website & SEO Specialist to maintain, improve, and optimize our website and digital marketing materials.

We are looking for a hands-on professional with strong WordPress skills, practical SEO knowledge, good visual design abilities, and experience designing and editing HubSpot email templates and landing pages.

The ideal candidate is resourceful, efficient, organized, and capable of working independently to improve our website’s appearance, functionality, search visibility, and ability to generate inquiries and bookings.

Key Responsibilities

1. WordPress Website Maintenance & Design

• Maintain and update website content, including tour pages, itineraries, pricing, photographs, menus, and promotional materials. When itineraries have been modified, these changes must be updated one the website and in Peak 15
• Improve website layouts, navigation, visual appeal, and user experience.
• Create and update attractive, mobile-responsive landing pages.
• Manage WordPress page builders, plugins, forms, and routine troubleshooting.
• Optimize images, page speed, and mobile performance.
• Check website links, content accuracy, and overall consistency.
• Recommend and implement practical website improvements.

2. SEO & Website Performance

• Implement on-page SEO best practices, including keywords, titles, meta descriptions, headings, internal links, and image optimization.
• Improve the organic search visibility of tour and destination pages.
• Perform basic technical SEO, including redirects, indexing, broken links, and site performance checks.
• Apply basic GEO/AEO practices to improve visibility in AI-powered search.
• Monitor website traffic and organic search performance using Google Analytics 4 and Google Search Console.
• Provide brief monthly reports identifying results, issues, and opportunities for improvement.

3. HubSpot Email & Landing Page Design

• Design, edit, and improve existing HubSpot marketing email templates.
• Create and update HubSpot landing pages, forms, and calls to action.
• Improve layouts, graphics, typography, and mobile responsiveness.
• Maintain consistent branding across email campaigns and landing pages.
• Test email templates, links, and forms for accuracy and functionality.
• Collaborate with the marketing team on digital campaigns and promotions.

4. Graphic Design & Content Support

• Create and edit website banners, promotional graphics, and email images.
• Crop, resize, retouch, and optimize photographs for web use.
• Maintain consistent branding and high visual standards.
• Proofread and format website copy for accuracy, clarity, and consistency.
• Assist with travel-related content updates and itinerary presentation.
• Use AI tools to improve efficiency in content editing, design, and SEO.

5. Website Conversion & User Experience

• Improve website navigation and the presentation of tour information.
• Optimize calls to action, inquiry forms, and booking pathways.
• Identify opportunities to increase qualified inquiries and tour bookings.
• Recommend cost-effective improvements based on website performance and visitor behavior.

Required Qualifications

• 3+ years of hands-on WordPress experience, including page builders, website updates, and design improvements.
• Demonstrated ability to create attractive, user-friendly, mobile-responsive web pages.
• Peak 15 knowledge or desire to learn
• Working knowledge of SEO best practices, Google Analytics 4, and Google Search Console.
• Experience designing, editing, and improving HubSpot email templates and landing pages. Advanced HubSpot development is not required.
• Strong visual design skills and proficiency with Canva, Adobe Express, Photoshop, or similar tools.
• Basic HTML/CSS knowledge for routine formatting and troubleshooting.
• Understanding of website performance, image optimization, and responsive design.
• Excellent English writing, editing, and proofreading skills.
• Strong attention to detail, organizational skills, and ability to work independently.
• Portfolio demonstrating relevant website and design work.

Preferred Qualifications

• Experience in travel, tourism, hospitality, or lifestyle brands.
• Familiarity with Italy and European travel destinations.
• Experience with Yoast SEO, Rank Math, or similar SEO tools.
• Familiarity with GEO/AEO and AI-assisted search optimization.
• Experience with HubSpot CRM and marketing tools.
• Knowledge of website conversion optimization and lead generation.
• Familiarity with Google Workspace and Microsoft Office.
• Italian language skills are a plus.

Position Details

• Position: WordPress Website & SEO Specialist
• Type: Part-time, remote independent contractor
• Hours: Approximately 15–25 hours per month, with additional hours for special projects as needed
• Schedule: Flexible, with availability for occasional coordination with our U.S. and Italy teams
• Compensation: Commensurate with experience and qualifications
• Reports to: Ciclismo Classico management

About Ciclismo Classico

Founded in 1989, Ciclismo Classico creates extraordinary bicycle travel experiences that bring people together through cycling, culture, food, and discovery. Our small-group tours celebrate the joy of active travel and authentic connections with the places and people we visit.