WordPress Developer & Digital Marketing Strategist

Prime Metal Buildings & Components; Dublin (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Life insurance

Dental and vision

PTO after 6 months

7 paid holidays

Job summary

Prime Metal Buildings & Components in Dublin, TX is seeking a WordPress Developer & Digital Marketing Specialist to build and maintain our online presence, blending front-end and back-end WordPress development with digital advertising strategy and execution.

The ideal candidate will optimize campaigns, manage tracking (GA4, Meta, Google Ads), enhance site performance and SEO, and collaborate with the marketing team to drive measurable results.

Qualifications

• 3+ years of WordPress development experience.
• WordPress theme and plugin development.
• WooCommerce experience is a plus.
• Google Ads certification preferred.
• Experience with Google Ads.
• Experience with Google Analytics 4 (GA4).
• Experience with Meta Ads Manager.
• Experience with conversion tracking.
• Experience with display advertising.
• Remarketing experience is a plus.
• Strong understanding of SEO best practices.
• Experience with website performance optimization.

Responsibilities

• WordPress Development: Develop and maintain custom WordPress websites.
• Build responsive, user-friendly pages and landing pages.
• Customize themes and plugins.
• Troubleshoot website issues and optimize performance.
• Integrate third-party tools, CRMs, and APIs.
• Maintain website security, backups, and updates.
• Improve SEO, Core Web Vitals, and page speed.
• Configure forms, tracking, and conversion events.
• Create, manage, and optimize Google Ads campaigns.
• Build display and remarketing campaigns.
• Implement and manage Meta Pixel, Google Tag Manager, GA4, and other tracking tools.
• Configure conversion tracking and attribution.
• Develop audience targeting and geofencing campaigns.
• Manage PPC budgets and optimize ROI.
• Conduct keyword research and competitive analysis.
• Produce monthly reports with actionable insights.

Skills

WordPress development

Theme & plugin development

SEO best practices

Digital marketing strategy

Google Ads certifications

Analytics tracking (GA4, Pixel)

Tools

WooCommerce

Google Ads

Google Analytics 4 (GA4)

Meta Ads Manager

Conversion tracking tools

Job description

Prime Metal Buildings & Components in Dublin, TX is seeking a WordPress Developer & Digital Marketing Specialist to build and maintain our online presence, blending front-end and back-end WordPress development with digital advertising strategy and execution.

The ideal candidate will optimize campaigns, manage tracking (GA4, Meta, Google Ads), enhance site performance and SEO, and collaborate with the marketing team to drive measurable results.