Winter Sports Brand & Creative Lead

BlackStrap®; Bend (OR); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Onsite Bend office

Content production travel

Job summary

BlackStrap, a Bend, Oregon-based outdoor apparel brand, seeks a senior marketing leader to translate brand strategy into integrated campaigns, manage creative teams, and drive seasonal GTM plans for wholesale and DTC channels.

This onsite role requires 5+ years in ski/winter sports marketing, passion for mountain culture, and strong knowledge of Shopify, Klaviyo, and analytics to deliver compelling content, storytelling, and measurable results.

Qualifications

• Minimum 5 years of professional experience in the ski, snowboard, or winter sports industry.
• Genuine enthusiasm for skiing and/or snowboarding and an authentic connection to mountain culture.
• Working knowledge of winter sports consumers, specialty retail, brands, and category trends.
• Proven experience in marketing or creative roles, including seasonal GTM planning and integrated campaigns.
• Experience with wholesale and DTC consumer brands preferred.
• Bachelor’s degree is a plus, not required.

Responsibilities

• Lead day-to-day creative development across brand and marketing touchpoints.
• Shape and execute seasonal GTM campaigns and product launches.
• Own organic social planning, publishing cadence, and community engagement.
• Develop catalogs, sell sheets, product presentations, and dealer-facing assets.
• Maintain project workflows, production schedules, and budgets.
• Work with Product, Sales, E-commerce, and Operations to align priorities and resolve bottlenecks.

Skills

Creative Direction

Brand Content

Integrated Marketing

Social Media

Project Management

Team Leadership

Education

Bachelor's degree preferred

Tools

Adobe Creative Cloud

Shopify

Klaviyo

Analytics tools

Project management tools

Job description

BlackStrap, a Bend, Oregon-based outdoor apparel brand, seeks a senior marketing leader to translate brand strategy into integrated campaigns, manage creative teams, and drive seasonal GTM plans for wholesale and DTC channels.

This onsite role requires 5+ years in ski/winter sports marketing, passion for mountain culture, and strong knowledge of Shopify, Klaviyo, and analytics to deliver compelling content, storytelling, and measurable results.