Digital Marketing & E‑Commerce Lead — Outdoor Brand

Tecnica Group; West Lebanon (NH); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Tecnica Group in Salt Lake City, UT, seeks a Digital Marketing Manager to lead Nordica's US digital marketing and e-commerce, turning NorAm go-to-market into strong domestic execution across the digital landscape.

You will own the campaign calendar, CRM onboarding, paid media, creative and PR partnerships, and manage agency relationships with a hands-on, collaborative approach while coordinating with our NH headquarters and occasional travel.

Qualifications

• 6+ years in marketing with brand and campaign ownership.
• Hands-on e-commerce ownership and CRM experience (HubSpot or similar).
• Experience managing paid media across Meta, Reddit, YouTube and Google Ads.
• Go-to-market strategy experience and cross-functional collaboration.

Responsibilities

• Lead US digital marketing strategy and campaigns for Nordica.
• Own the master campaign calendar and CRM onboarding.
• Manage paid media across Meta, Reddit, YouTube and Google Ads.
• Coordinate with agencies for creative and PR.
• Oversee e-commerce and D2C initiatives.
• Partner with international brand teams to ensure consistency.

Skills

Brand ownership

Campaign ownership

GTM planning

ROI reporting

Budget ownership

Communication

Tools

HubSpot

CRM tools

Meta Ads

Google Ads

YouTube Ads

Adobe Suite

MS Excel

Job description

Tecnica Group in Salt Lake City, UT, seeks a Digital Marketing Manager to lead Nordica's US digital marketing and e-commerce, turning NorAm go-to-market into strong domestic execution across the digital landscape.

You will own the campaign calendar, CRM onboarding, paid media, creative and PR partnerships, and manage agency relationships with a hands-on, collaborative approach while coordinating with our NH headquarters and occasional travel.