Winter 2027 Co-op - Digital Marketing & CRM

Keurig Dr Pepper; Burlington (MA); Hybrid; USD 56,000 - 61,000; Full time

Benefits offered by this job

Sign-on bonus

Job summary

Keurig Dr Pepper in Burlington, MA is offering a Winter 2027 Digital Marketing & CRM Co-op. This full-time 40-hour/week hybrid program runs Jan 4–June 4, 2027, in a hands-on CRM role aligned to the Coffee Operating Unit.

Responsibilities include executing the promotional CRM calendar, briefing creatives, performing A/B testing, reporting on campaigns, and supporting CRM strategy with analysis. Must be work-authorized in the U.S. and eligible for the program.

Qualifications

• Undergrad student in a full-time program (Business, Marketing, Communications, IS).
• Strong Excel, PowerPoint, and data analytics skills.
• Excellent organizational and communication abilities.

Responsibilities

• Execute the promotional CRM calendar: build, test, and schedule emails.
• Brief the creative team on digital asset requirements.
• Conduct A/B tests for emails (subject lines, preheaders).
• Assist reporting on multi-channel campaign performance.
• Support CRM strategy development through analytical projects.
• Manage ad hoc campaigns as needed.

Skills

Strong communication

Organizational skills

Cross-functional collaboration

Self-starter

Education

Undergraduate enrolled in full-time program in Business/Marketing/IS

Tools

Klaviyo

HTML

Microsoft Excel

PowerPoint

Job description

Job Overview

Winter 2027 Digital Marketing & CRM Co-op at Keurig Dr Pepper (KDP) gives hands‑on experience with a best‑in‑class CRM system. The role is aligned to the Coffee Operating Unit. The KDP 2027 Winter Co‑op Program will run from January 4th - June 4th, 2027. Location: Burlington, MA. Full‑time; 40 hours per week Monday-Friday 8:00am until 5:00pm. Hybrid.

Key Responsibilities

• Executing the promotional CRM calendar, including building, testing, and scheduling promotional emails.
• Briefing the creative team on requirements for digital asset creation.
• Conducting A/B testing for promotional emails, including subject line and preheader variations.
• Assisting with reporting on multi‑channel campaign performance.
• Supporting CRM strategy development through miscellaneous analytical projects.
• Managing ad hoc campaigns as needed.

Elements of the KDP 2027 Co‑op Program include:

• Engaging and partnering on innovative projects to gain experience in a fast paced, cross functional team environment
• Receive mentor support for your professional development
• Participate in meet & greets and lunch & learns with KDP executives and other organization leaders
• Receive professional development training such as networking, professional skills development and presenting
• Complete a project from start to finish and present it and your takeaways to your team, department, and senior leaders to highlight your project work and impact on the business

Total Rewards

$28/hour paid bi‑weekly. $5,000 sign on bonus pay, paid within first 30 days of employment.

Requirements

• Undergraduate currently enrolled in a full‑time academic program from an accredited college or university, majoring in Business, Marketing, Communications, Information Systems or another related field
• Available to work 40 hours per week (M-F, 8am-5pm)
• Excellent organizational skills and attention to detail with a demonstrated ability to manage multiple projects, prioritize requests, and meet deadlines
• Strong communication skills including excellent listening, written, and verbal abilities
• Ability to work cross‑functionally, be independently driven, and a self‑starter
• Strong skills in Microsoft Excel, PowerPoint and Data Analytics
• Experience with CRM systems like Klaviyo is highly desired, as well as familiarity with HTML

Please Note

You must be work authorized in the United States on a full‑time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F‑1 (student) visa holders who require sponsorship in the future or cannot work now on a full‑time basis.

Recruitment Process

We incorporate HireVue, an automated interview tool, into our campus recruitment process. Please visit this link to learn more about HireVue and how to prepare. *We recommend checking with your campus career center for additional preparation resources such as InterviewStream, Big Interview and more.

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well‑being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth.

Equal Opportunity Employer

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

AI Disclosure

A.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [e-mail] in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.