WINERY GENERAL MANAGER

Socket.dev; Temecula (CA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401(k) Matching Plan

Life Insurance

Hospital Confinement Plan

Pet Insurance

3 Weeks PTO

8 Paid Holidays, including Associate

Complimentary Wine Club Membership

Job summary

Bottaia Winery in Temecula, CA seeks a Winery General Manager to own revenue, guest experiences, and team leadership on property. This is a sales‑driven leadership role overseeing tasting room, food & beverage, events, and the pool, with a focus on driving club membership and repeat visits.

Base compensation starts at $100,000 annually with quarterly incentive opportunities; the role requires strong hospitality acumen, financial discipline, and a track record of growing profitability in upscale

Qualifications

• Approximately 10 years of progressive hospitality, winery, restaurant, hotel, luxury retail, or related experience with at least five years leading teams and managing financial performance.
• Demonstrated sales record you can walk us through, with revenue goals and accountability.
• Experience managing a P&L, budgets, labor, operating expenses, pricing, and profitability.
• Strong leadership skills to develop supervisors and maintain a positive hospitality culture.
• Strong wine knowledge; WSET or Somm certifications are valued but not required.
• Experience operating a seasonal amenity or multi-outlet hospitality property is a plus.
• Comfort with POS, wine club/DTC, reservation, and reporting systems to use operating data for decisions.

Responsibilities

• Own the financial performance of BOTTAIA Winery and act on results against plan.
• Drive traffic to the property and maximize revenue from tasting experiences, wine sales, food & beverage, retail, events, and guest experiences.
• Develop relationships with hotels, concierges, tourism partners, and local businesses to bring new guests.
• Grow and retain Wine Club memberships and engagement.
• Lead tasting room operations, set hospitality and service standards, and engage on the floor.
• Oversee The Pool at BOTTAIA operations, safety, and profitability.
• Oversee food & beverage to complement wine offerings and profitability.
• Own the calendar of programming and events to drive repeat visits.
• Build and lead a high‑performing hospitality and sales team.

Skills

Hospitality leadership

Sales-driven

P&L management

Team development

Wine knowledge

Tools

POS systems

Wine club/DTC systems

Reservation systems

Reporting tools

Job description

WINERY GENERAL MANAGER

ABOUT BOTTAIA WINERY BOTTAIA Winery is a modern, luxury winery and hospitality destination in the heart of Temecula Wine Country, inspired by the wines, architecture, lifestyle, and refined hospitality of Northern Italy.BOTTAIA was thoughtfully designed to offer a distinctly different wine country experience. From our contemporary winery and elegant tasting spaces to The Pool at BOTTAIA, every element of the property was created around exceptional wine, sophisticated hospitality, and memorable guest experiences. Our estate wines are produced from Italian grape varieties and blends, reflecting both Old World inspiration and the unique character of our Temecula Valley vineyards. Guests experience our wines through immersive and interactive tasting experiences designed to encourage discovery, education, and a deeper appreciation of wine in a relaxed, elevated setting. The Pool at BOTTAIA extends the experience beyond traditional wine tasting, offering private Italian-style changing cabines, vineyard-view chaises, and a poolside Café + Cocktail Bar. Together, the winery, tasting experiences, culinary offerings, retail, events, and pool create a destination where wine, food, hospitality, and leisure come together.BOTTAIA is sophisticated without being pretentious, luxurious while remaining warm and approachable. Our goal is not simply to serve wine—it is to create an experience guests remember and want to return to.

THE OPPORTUNITY

We are seeking a Winery General Manager to lead the property, grow the business, and take ownership of the BOTTAIA guest experience. This is a sales-driven Winery General Manager role. The person we hire will be expected to bring guests to the property, maximize the value of every visit, convert guests into wine club members, build loyalty, and give people compelling reasons to return and bring others with them. Hospitality is how we deliver it. Revenue growth is how we measure it. The Winery General Manager will have the resources and support to make that happen. A Tasting Room Supervisor and operating team support the day-to-day guest experience, while Marketing, Wine Club, Events, Accounting, Facilities, Human Resources, and other shared company resources support the property. The Winery General Manager sets the direction for BOTTAIA, leads the team, understands the numbers, identifies opportunities, and brings the right resources together to grow the business.

WHAT YOU WILL OWN

Property Revenue & P&L

Own the financial performance of BOTTAIA Winery. Understand the business behind the numbers and take action when performance is above or below plan.

Sales & Guest Development

Drive traffic to the property and maximize revenue from tasting experiences, wine sales, food and beverage, retail, events, and other guest experiences. Develop relationships with hotels, concierges, tourism partners, local businesses, and other organizations capable of introducing new guests to BOTTAIA.

Wine Club Growth & Retention

Create a sales culture in which wine club conversion is a natural extension of exceptional hospitality. Work closely with the Wine Club team to grow membership, strengthen member engagement, and create experiences that encourage members to return and introduce BOTTAIA to their friends and family.

Tasting Room Operations

Lead the tasting room through the Tasting Room Supervisor and floor team. Establish expectations for hospitality, wine knowledge, selling, presentation, productivity, and accountability. Be visible on the floor and actively engaged with guests and the team.

The Pool at BOTTAIA

Own the successful seasonal operation of The Pool at BOTTAIA, including pre-season planning, lifeguard recruiting and certification, seasonal staffing, training, operating standards, safety compliance, guest experience, food and beverage, and financial performance.

Food & Beverage

Oversee the guest and financial performance of BOTTAIA's food and beverage operations, ensuring the offering complements the wine, strengthens the guest experience, and contributes appropriately to property revenue and profitability.

Programming & Events

Own the property calendar and create reasons for guests and members to return throughout the year. This includes tastings, wine club events, live music, seasonal programming, special experiences, partnerships, and the continued development of private events as a revenue channel.

People & Leadership

Build, coach, and lead a high-performing hospitality and sales team. Establish clear expectations, develop supervisors, address performance issues promptly, and create a culture in which associates understand both the guest experience we want to deliver and the business results we expect to achieve.

HOW SUCCESS WILL BE MEASURED

You will have access to the numbers and be expected to know them. Performance will be reviewed through clearly defined operating and financial measures, and other agreed-upon KPIs. Results will be reviewed regularly with the Chief Operating Officer and Managing Partner.

WHAT WE ARE LOOKING FOR

We are looking for an experienced hospitality operator who is equally comfortable leading people, serving guests, selling, and managing a business. The successful candidate should bring:

• Approximately 10 years of progressive hospitality, winery, restaurant, hotel, luxury retail, or related experience, including at least five years leading teams and managing financial performance.
• A demonstrated sales record you can walk us through. You should have carried revenue goals, understood your numbers, and been accountable for achieving them.
• Experience managing a P&L, budgets, labor, operating expenses, pricing, and profitability.
• Strong leadership skills with the ability to develop supervisors and hold teams accountable while maintaining a positive hospitality culture.
• Strong wine knowledge and the ability to establish an appropriate wine education and service standard for the floor. WSET, Certified Sommelier, or similar certification is valued but not required.
• Experience operating a seasonal amenity, resort-style environment, or multi-outlet hospitality property is a plus.
• Comfort working with POS, wine club/DTC, reservation, and reporting systems and the ability to use operating data to make decisions.

SCHEDULE

BOTTAIA is a hospitality business, and this is an on-property leadership position. The winery operates Wednesday through Sunday, and the Winery General Manager is expected to be present and actively leading the business during its primary operating days. The position requires flexibility for evenings, weekends, holidays, wine club events, private events, and seasonal programming based on business needs.

REPORTING RELATIONSHIPS

This position reports to the Chief Operating Officer and Managing Partner. The Tasting Room Supervisor and designated BOTTAIA operating team members report to the Winery General Manager. The Winery General Manager also works closely with Wine Club, Marketing, Events, Accounting, Human Resources, Facilities, Production, and other shared company resources.

COMPENSATION

Base Salary: $100,000 annually

In addition to base salary, the position is eligible for a quarterly incentive based on growth in gross profit under the Company's applicable written incentive plan. No cap on upsell. The incentive structure is designed to meaningfully reward measurable, profitable growth, with significant upside for exceptional performance.

BENEFITS PER COMPANY PLAN DETAILS

• Medical, Dental & Vision
• 401(k) Matching Plan
• Life Insurance
• Hospital Confinement Plan
• Pet Insurance
• 3 Weeks of PTO
• 8 Paid Holidays, including Associate Birthday Paid Off
• Complimentary Wine Club Membership

EQUAL EMPLOYMENT OPPORTUNITY

BOTTAIA Wines is an equal opportunity employer. We consider all qualified applicants for employment without regard to race, color, religion, creed, sex, pregnancy, sexual orientation, gender identity or gender expression, national origin, ancestry, age, marital status, physical or mental disability, medical condition, genetic information, military or veteran status, or any other characteristic protected by federal, state, or local law. We consider qualified applicants with criminal histories in a manner consistent with the California Fair Chance Act and applicable local ordinances. Applicants who need an accommodation to participate in the application or interview process may contact Juliette Sergent at [e-mail]. The pay scale shown reflects the compensation BOTTAIA Wines reasonably expects to pay for this position at the time of posting. Actual compensation will depend on experience, qualifications, skills, and other job-related factors.