Wine Social Lead: Growth, Content & E-Commerce

Wine Industry Expo; Petaluma (CA); Sur place; USD 58 000 - 75 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Collaborative environment

Growth opportunities

Résumé du poste

Adobe Road Winery in Petaluma, CA is seeking a dynamic Social Media Manager to craft and execute our social media strategy, drive engagement, and visually tell our brand story. The role also supports e-commerce programs and basic website maintenance.

The ideal candidate has 4+ years in social media marketing, strong writing skills, and experience with WordPress and Wine Direct. A collaborative team environment and growth opportunities are offered.

Qualifications

• 4+ years of social media marketing experience, preferably in wine/beverage industries.
• Strong writing, editing, and communication skills.
• Experience with analytics and content management tools (WordPress, Google Analytics, Meta).

Responsabilités

• Develop and implement a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter, LinkedIn).
• Maintain a content calendar aligned with brand messaging and campaigns.
• Create, curate, and manage all published content including photos, graphics, and video.
• Edit high-quality images and videos for posts and ads.
• Develop and manage targeted paid ads to drive engagement and sales.
• Monitor and respond to comments to build an online community.
• Analyze key metrics and adjust strategy accordingly.
• Develop and manage the e-commerce calendar and email/SMS marketing content.
• Coordinate marketing campaigns to boost online sales and monitor their effectiveness.
• Assist in website maintenance and SE0 best practices, including Google Ads planning.

Connaissances

Social media marketing

Platform knowledge

Analytics tools

Writing & communication

Outils

WordPress

Wine Direct

Google Analytics

Meta (ads & insights)

MailChimp

Description du poste

Adobe Road Winery in Petaluma, CA is seeking a dynamic Social Media Manager to craft and execute our social media strategy, drive engagement, and visually tell our brand story. The role also supports e-commerce programs and basic website maintenance.

The ideal candidate has 4+ years in social media marketing, strong writing skills, and experience with WordPress and Wine Direct. A collaborative team environment and growth opportunities are offered.