Wine Consultant

PRP Wine International, Inc.; Milwaukee (WI); On-site; USD 40,000 - 60,000; Full time

Job summary

PRP Wine International, Inc. in Milwaukee, WI is seeking an enthusiastic sales representative to conduct wine tastings and build customer relationships. The ideal candidate will have 1-2 years of B2B or B2C sales experience and a passion for wine. Responsibilities include client outreach, promoting wine offerings at events, and providing educational experiences during tastings. Candidates should expect to work nights and weekends, and be comfortable working independently. Reliable transportation is necessary.

Qualifications

• Must be 21 years or older.
• 1-2 years of B2B or B2C sales experience preferred.
• Reliable transportation for travel to appointments.

Responsibilities

• Call existing and prospective clients to set wine tastings and events.
• Build long-term relationships through personal interaction and follow-up.
• Participate in community functions and events to promote wine offerings.

Skills

B2B sales experience

B2C sales experience

Wine knowledge

Communication skills

Education

College degree or equivalent experience

Job description

Company Overview

PRP Wine International has been sharing fine wines to customers through educational and fun wine tastings held in their homes and offices since 1972. PRP’s approach to wine enjoyment at home is based on “enjoyment without risk”, ensuring customers know exactly what they pay for without the uncertainty of "wine roulette." The company offers premium wines from regions such as Napa Valley, Barolo, Bordeaux, and many other countries, and hosts events like Boat Cruises, Food and Wine Tastings, Warehouse Sales, Hotel Wine Tastings, Exhibitions, Virtual Wine Tastings, and other unique educational experiences.

With over 100,000 customers in the USA, PRP provides a personalized one‑on‑one relationship with a wine consultant, allowing clients to explore and appreciate a wide range of wines, grape varieties, wine‑growing regions, estates, and vintages. PRP also innovates in wine gifts for business, offering personalized labels and etched wine accessories, and participates in charity fundraisers and networking events to give back to supporting communities.

Job Responsibilities

• Call existing and prospective clients to set wine tastings and events.
• Build long‑term relationships through personal interaction and follow‑up.
• Participate in community functions and events, including evenings and weekends, to promote wine offerings.
• Perform sales of wine and assist clients in selecting products that fit their preferences.
• Provide educational experiences during tastings to enhance customer appreciation of the wine portfolio.

Qualifications

• Must be 21 years or older.
• College degree or equivalent experience preferred.
• 1–2 years of B2B or B2C sales experience preferred.
• Wine knowledge is a plus.
• Reliable transportation for travel to appointments.
• Willingness to work nights and weekends when necessary.
• Self‑starter, organized, and coachable.
• Ability to coach others and lead to achieve sales goals.
• Comfortable working independently and taking ownership of sales outcomes.
• Enjoyability of selling wine and learning about product offerings.

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