Wholesale Sale Representative

Confidential CPG Brand; New York (NY); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Base salary $60k–$80k

Commission

Bonus

Paid Time Off

Medical/Dental/Vision

401(k) match

Job summary

ForceBrands partners with a premium specialty coffee company in New York City to hire a Wholesale Sales Representative. You will develop new business while managing and growing wholesale relationships, including tastings, training, and equipment coordination.

The ideal candidate loves specialty coffee and has a hunter mentality, with 3+ years in the coffee space, strong presentation, and a track record of growing B2B accounts. Expect base pay plus commissions and bonuses, plus benefits.

Qualifications

• 3+ years of specialty coffee experience.
• Strong knowledge and genuine passion for coffee.
• Proven ability to prospect, open new B2B accounts, and grow existing relationships.
• Strong presentation, networking, negotiation, and relationship-building skills.
• Willingness to travel regularly in the NYC market.

Responsibilities

• Prospect and secure new wholesale accounts in the NYC market.
• Build pipeline via outbound outreach, events, referrals, and relationship development.
• Manage, retain, and grow an existing portfolio of wholesale partners.
• Target opportunities across cafés, restaurants, hotels, corporate offices, distributors, and hospitality.
• Conduct coffee tastings, sales presentations, and onsite events.
• Educate customers on coffee origins, processing methods, roast profiles, preparation, and equipment.
• Coordinate client visits, training, troubleshooting, and marketing support.
• Identify opportunities to increase account volume and deepen customer relationships.
• Maintain organized and accurate account activity within the CRM.
• Travel regularly throughout NYC to meet with current and prospective customers.

Skills

Specialty coffee experience

Prospecting

Relationship building

Negotiation

Networking

Travel regularly

Job description

**THIS IS NOT A ROLE WITH FORCEBRANDS**

Wholesale Sales Representative - Specialty Coffee

New York City | $60K-$80K Base + Commission + Bonus

ForceBrands is partnering with a premium, rapidly growing specialty coffee company to identify a Wholesale Sales Representative to join its New York City team.

This brand has built a differentiated position within specialty coffee through its direct sourcing model, commitment to exceptional freshness and quality, and highly service-oriented approach to wholesale partnerships. Its wholesale customers span cafés, restaurants, hotels, corporate offices, distributors, and other hospitality partners.

This is an ideal opportunity for someone who genuinely knows and loves specialty coffee but also has a commercial, hunter mentality. The Wholesale Sales Representative will be responsible for developing new business while managing and growing existing wholesale relationships. The role goes well beyond selling beans—you'll become a trusted partner to customers through tastings, education, training, equipment coordination, troubleshooting, and ongoing account support. The original JD specifically emphasizes outbound prospecting, tastings, client visits, training, technician coordination, and daily CRM management.

What You’ll Do

• Prospect and secure new wholesale accounts throughout the NYC market
• Build pipeline through outbound outreach, networking, industry events, referrals, and relationship development
• Manage, retain, and grow an existing portfolio of wholesale partners
• Target opportunities across cafés, restaurants, hotels, corporate offices, distributors, and hospitality
• Conduct coffee tastings, sales presentations, and onsite events
• Educate customers on coffee origins, processing methods, roast profiles, preparation, and equipment
• Partner closely with internal Service and Education teams to deliver an exceptional customer experience
• Coordinate client visits, training, troubleshooting, technical service, equipment needs, and marketing support
• Identify opportunities to increase account volume and deepen customer relationships
• Maintain organized and accurate account activity within the CRM
• Travel regularly throughout NYC to meet with current and prospective customers

What We’re Looking For

• 3+ years of specialty coffee experience
• Strong knowledge and genuine passion for coffee
• Proven ability to prospect, open new B2B accounts, and grow existing relationships
• Strong presentation, networking, negotiation, and relationship-building skills
• Comfortable discussing coffee origins, processing, roast profiles, preparation, and quality with sophisticated buyers
• Hospitality-oriented approach—you understand that exceptional service is part of the sale
• Self-motivated, organized, competitive, and comfortable operating independently in the field
• Ability to manage multiple accounts and priorities while remaining responsive to customers
• Comfortable with regular travel throughout the NYC market
• Experience with commercial coffee equipment and/or service workflows is a strong plus

The company is specifically looking for someone who is achievement-oriented, strong in negotiation and networking, and able to remain calm and solution-focused in high-pressure client situations.

Compensation & Benefits

• Base Salary: $60,000-$80,000
• Commission + Bonus Plan
• Paid Time Off
• Medical, dental, and vision insurance
• 401(k) with 3% annual salary match