Wholesale Marketing Specialist

1002 Columbia Brands USA, LLC.; United States; Hybrid; USD 65,000 - 90,000; Full time

Job summary

Columbia Sportswear Company is seeking a Wholesale Marketing Specialist to support marketing programs for North America wholesale partners. The role focuses on coordinating campaigns, events, co-op initiatives, and seasonal activities to drive brand awareness and sales growth.

The position is hybrid, based at our Portland-area headquarters with a four-day onsite expectation. The candidate should have 2–4 years of relevant experience, strong project management, and the ability to work across

Qualifications

• 2-4 years of experience supporting marketing, wholesale marketing, account marketing, channel marketing, or related functions.
• Experience managing vendors, agencies, and external partners to deliver projects on time and within budget.
• Strong project management, communication, and presentation skills.
• Experience working cross-functionally with Sales, Creative, Merchandising, Ecommerce, or other business partners.
• Ability to manage multiple priorities with accuracy and attention to detail.

Responsibilities

• Manage relationships and communications with wholesale partner marketing teams, ensuring seamless execution of joint marketing programs, promotions, events, and seasonal campaigns.
• Support the development and execution of integrated marketing campaigns by managing marketing calendars, briefing creative assets, coordinating deliverables, and ensuring alignment with brand strategy and partner objectives.
• Coordinate marketing support for wholesale account growth initiatives, including new account launches, store openings, shop-in-shop installations, remodels, product launches, and key selling periods.
• Lead the execution of co-branded and partner-funded marketing programs, ensuring consistency of brand standards while maximizing account-specific opportunities.
• Partner with Sales to support account marketing strategies that drive sell-in and sell-through of product and seasonal business priorities.
• Manage external vendors, agencies, and marketing partners to ensure projects are delivered on time, within budget, and aligned with business objectives.
• Partner cross-functionally with Ecommerce, Merchandising, Creative, Legal, Operations, Finance, and Customer Experience teams to ensure alignment and successful execution of wholesale marketing strategies.
• Support quarterly business reviews and marketing recap presentations that communicate program results, key insights, and recommendations to internal stakeholders and wholesale partners.
• Provide creative and photoshoot support, including briefing, shot list development, asset planning, and on-site coordination to ensure content aligns with account objectives and seasonal campaigns.

Skills

Marketing support

Vendor management

Project management

Cross-functional collaboration

Job description

ABOUT THE POSITION

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

The Wholesale Marketing Specialist serves as a key support role within the Wholesale Marketing team, assisting in the planning, coordination, and execution of strategic marketing initiatives that drive brand awareness, customer engagement, and sales growth across North America wholesale partners. This role provides day-to-day support across marketing programs, account partnerships, campaign execution, events, and co-op initiatives, helping ensure seamless delivery of integrated marketing efforts. The Specialist collaborates closely with cross-functional teams and external partners to strengthen wholesale relationships, enhance the consumer experience, and support the successful execution of wholesale marketing strategies.

HOW YOU'LL MAKE A DIFFERENCE

• Manage relationships and communications with wholesale partner marketing teams, ensuring seamless execution of joint marketing programs, promotions, events, and seasonal campaigns.
• Support the development and execution of integrated marketing campaigns by managing marketing calendars, briefing creative assets, coordinating deliverables, and ensuring alignment with brand strategy and partner objectives.
• Coordinate marketing support for wholesale account growth initiatives, including new account launches, store openings, shop-in-shop installations, remodels, product launches, and key selling periods.
• Lead the execution of co-branded and partner-funded marketing programs, ensuring consistency of brand standards while maximizing account-specific opportunities.
• Partner with Sales to support account marketing strategies that drive sell-in and sell-through of product and seasonal business priorities.
• Manage external vendors, agencies, and marketing partners to ensure projects are delivered on time, within budget, and aligned with business objectives.
• Partner cross-functionally with Ecommerce, Merchandising, Creative, Legal, Operations, Finance, and Customer Experience teams to ensure alignment and successful execution of wholesale marketing strategies.
• Support quarterly business reviews and marketing recap presentations that communicate program results, key insights, and recommendations to internal stakeholders and wholesale partners.
• Provide creative and photoshoot support, including briefing, shot list development, asset planning, and on-site coordination to ensure content aligns with account objectives and seasonal campaigns.

YOU ARE A relationship builder who thrives collaborating with wholesale partners, cross-functional teams, and external stakeholders. Highly organized and detail-oriented, with the ability to manage multiple projects, priorities, and timelines simultaneously. A proactive communicator who keeps stakeholders aligned and projects moving forward. Adaptable and execution-focused, with a passion for delivering impactful marketing programs and exceptional brand experiences.

YOU HAVE

• 2-4 years of experience supporting marketing, wholesale marketing, account marketing, channel marketing, or related functions.
• Experience managing vendors, agencies, and external partners to deliver projects on time and within budget.
• Strong project management, communication, and presentation skills.
• Experience working cross-functionally with Sales, Creative, Merchandising, Ecommerce, or other business partners.
• The ability to manage multiple priorities while maintaining accuracy, organization, and attention to detail.

#LI-CS1 #Hybrid

Columbia Sportswear Company is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. We're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf.

As a global apparel and footwear company with over 80 years of being ourselves and not apologizing for it, we've seen a lot and done a lot. But our motto remains: "It's perfect. now make it better." Learn more about how you can help us shape the next 80 years here.