Manager, Software Engineering (Marketing Technology)

Columbia Sportswear Company; United States; Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

401k with company match

Medical, dental, vision insurance

Employee discounts

Job summary

Columbia Sportswear Company seeks an Engineering Manager, Marketing Technology to guide a cross-functional team building platforms powering customer engagement globally. You will bridge business and tech, shaping CRM, personalization, and data-driven experiences across brands.

The role requires leading engineers, product owners, and QA to deliver scalable, secure solutions while partnering with Marketing, Analytics, and Architecture teams.

Qualifications

• 5+ years leading software delivery teams in a complex tech environment.
• Experience in Marketing Technology, CRM, customer engagement, and personalization initiatives.
• Experience partnering with stakeholders to deliver technology solutions supporting acquisition and lifecycle strategies.
• Bachelor’s degree in Computer Science, Engineering, Information Systems, or related field.

Responsibilities

• Lead and develop a cross-functional team of engineers, product owners, QA, and analysts.
• Foster accountability, collaboration, and engineering excellence.
• Partner with Marketing and Analytics teams to align tech investments with business priorities.
• Drive delivery of customer engagement, marketing automation, and data platforms.

Skills

Leadership

Marketing Technology

CRM & engagement

APIs & Integrations

Cloud technologies

Team development

Education

Bachelor's degree in Computer Science/Engineering/Information Systems

Tools

Zeta

Braze

Salesforce Marketing Cloud

Adobe Experience Platform

Segment

Tealium

mParticle

Iterable

Job description

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in-office requirement may be adjusted at the discretion of the company.

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS. At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground. Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving. We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest. And we believe in you.

ABOUT THE POSITION

Columbia Sportswear is seeking an Engineering Manager, Marketing Technology to lead a team responsible for delivering the platforms and capabilities that power customer engagement across our global brands. This team sits at the intersection of Marketing and Technology, building and supporting the systems that enable customer communications, personalization, audience activation, customer data management, marketing automation, and digital engagement experiences. Working closely with Marketing, Product, Analytics, Digital Commerce, and Architecture teams, you will help shape the technology ecosystem that connects Columbia with millions of consumers worldwide. Success in this role requires more than technical leadership. We are looking for a leader who can develop high-performing engineers, facilitate delivery across multiple disciplines, and serve as a trusted bridge between business and technology teams. The ideal candidate brings experience leading Marketing Technology initiatives and understands how CRM, customer engagement, customer data, and personalization capabilities work together to create exceptional customer experiences.

HOW YOU'LL MAKE A DIFFERENCE

Lead and develop a cross-functional team of engineers, product owners, QA professionals, and software analysts supporting Columbia’s Marketing Technology ecosystem. Foster a culture of accountability, collaboration, continuous improvement, and engineering excellence. Partner with Marketing, CRM, Analytics, Digital Commerce, Architecture, and Product teams to align technology investments with business priorities. Drive delivery of solutions supporting customer engagement, marketing automation, consumer data, personalization, segmentation, and digital communications. Facilitate cross-functional discussions that help teams navigate technical dependencies, business priorities, and implementation tradeoffs. Partner with technical leads and architects to ensure solutions are scalable, reliable, secure, and aligned with enterprise standards. Support the evolution of Columbia's Marketing Technology capabilities, including customer data platforms, CRM technologies, marketing automation, and consumer engagement platforms. Collaborate with vendors and technology partners to successfully implement and maintain critical business capabilities. Use data, metrics, and operational insights to continuously improve team effectiveness and delivery outcomes. Help strengthen the connection between business stakeholders and technology teams by translating ideas into executable solutions.

YOU ARE

A collaborative leader who enjoys developing people and building high-performing teams. A systems thinker who understands how applications, platforms, data, and processes connect to deliver customer value. An effective communicator who can translate technical concepts into business conversations. Skilled at influencing outcomes across teams, functions, and organizational boundaries. Comfortable navigating ambiguity while helping teams make progress and deliver results. Passionate about creating exceptional consumer experiences through technology.

YOU HAVE

5+ years of experience leading software delivery teams in a complex technology environment. Experience supporting Marketing Technology, CRM, customer engagement, consumer data, personalization, loyalty, or marketing automation initiatives. Experience partnering with business stakeholders to deliver technology solutions that support consumer acquisition, engagement, retention, or lifecycle marketing strategies. Strong understanding of modern software delivery practices, APIs, integrations, cloud technologies, and enterprise application architectures. Experience facilitating delivery across multiple technical disciplines and balancing competing stakeholder priorities. Proven experience developing engineers and other technology professionals while building high-performing teams.

Bachelor's degree in Computer Science, Engineering, Information Systems, or a related field, or an equivalent combination of education and experience.

Preferred Qualifications

Experience supporting platforms such as Zeta, Braze, Salesforce Marketing Cloud, Adobe Experience Platform, Segment, Tealium, mParticle, Iterable, or similar Marketing Technology solutions. Experience working within retail, consumer products, eCommerce, or direct-to-consumer environments. Experience with customer data platforms (CDPs), audience segmentation, personalization, customer journey orchestration, or loyalty platforms. Familiarity with technologies such as .NET, Node.js, Salesforce Commerce Cloud, Azure, AWS, APIs, and microservices.

IMPORTANT NOTE

#LI-JD1

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

EQUAL OPPORTUNITY

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

BENEFITS

• Columbia Sportswear Company offers a benefits package that includes a variety of services and products to help make your life and work more rewarding.
• Our benefit programs contribute to overall employee well‑being by aligning those programs with the fundamental elements of well‑being: physical, social/emotional, financial, career and community.
• Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.
• Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.
• We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [e-mail] with the Subject: Applicant Assistance Requested.

ABOUT THE COMPANY

Founded in 1938, Columbia Sportswear Company is a global leader in designing, sourcing, marketing, and distributing outdoor and active lifestyle apparel, footwear, accessories, and equipment. Our four primary brands — Columbia®, Mountain Hardwear®, SOREL® and prAna® — complement each other to address the diverse needs of active consumers and their products have gained an international reputation for their innovation, quality and performance. Learn more about our family of brands here.