Wholesale Manager

Lou Lou & Company; Orem (UT); On-site; USD 90,000 - 130,000; Full time

Job summary

Lou Lou & Company, a leading baby and children’s brand, is seeking a Wholesale Manager to drive growth by acquiring new boutique accounts, nurturing existing relationships, and building strategic partnerships with major retailers. You will oversee the full wholesale sales process—from prospecting to reorders—and collaborate cross-functionally to deliver outstanding service, products, and support.

As growth expands, there is potential to hire and manage a wholesale sales team.

Qualifications

• 5+ years of wholesale sales experience in apparel, baby, or lifestyle brands (children’s industry experience preferred).
• Proven track record of meeting or exceeding wholesale sales targets.
• Strong network of boutique and specialty retail contacts a plus.
• Excellent relationship-building and account management skills.
• Strong understanding of wholesale operations, buying cycles, and trade show processes.
• Exceptional communication, negotiation, and presentation skills.
• Highly organized, proactive, and able to manage multiple priorities in a fast-paced environment.
• Willingness to travel for trade shows, client meetings, and events.

Responsibilities

• Develop and execute strategies to increase wholesale revenue across all channels
• Identify, prospect, and onboard new boutique and specialty store accounts
• Build and manage relationships with key strategic accounts, including potential partnerships with Nordstrom, Dillard’s, and other major retailers
• Leverage existing high demand to expand reach and maximize revenue opportunities
• Partner closely with current wholesale customers to anticipate needs, make ordering easy, and drive larger/more frequent reorders
• Provide product recommendations, merchandising guidance, and promotional support to wholesale partners
• Act as the primary point of contact for high-value accounts, ensuring satisfaction and retention
• Identify trade shows and industry events that align with company goals
• Plan and manage all aspects of participation, from booth design to scheduling and follow-up
• Represent Lou Lou & Company at trade shows, networking events, and buyer meetings
• Partner with the marketing team to create email, text, and promotional campaigns for wholesale customers
• Work with the supply chain team to forecast demand and ensure adequate inventory for wholesale orders
• Provide product and market feedback to leadership to inform assortment planning and product development
• If wholesale sales growth continues, hire, train, and manage a high-performing wholesale sales team to scale results further

Skills

Wholesale sales

Relationship building

Negotiation

Presentation skills

Travel willingness

Job description

Lou Lou & Company is a leading baby and children’s brand known for beautiful, high-quality essentials that bring comfort and joy to families. With over 12 years in business, more than 1 million orders shipped, and a loyal following of over 1 million on social media, we’ve built a strong foundation for success.

Our wholesale business is already experiencing very high demand and rapid growth, and we’re looking for the right leader to seize this momentum, unlock new opportunities, and take our wholesale program to the next level.

Position Summary

The Wholesale Manager will be responsible for driving the continued growth of our wholesale business by acquiring new boutique accounts, nurturing existing relationships, and developing strategic partnerships with major retailers. This role requires a proven sales leader who is equally passionate about building relationships and delivering results.

You will oversee the full wholesale sales process—from prospecting to reorders—and work cross-functionally to ensure wholesale customers receive outstanding service, products, and support. As sales grow, this role also has the potential to expand into hiring and managing a wholesale sales team to further accelerate growth.

Key Responsibilities

Wholesale Growth & Sales

• Develop and execute strategies to increase wholesale revenue across all channels
• Identify, prospect, and onboard new boutique and specialty store accounts
• Build and manage relationships with key strategic accounts, including potential partnerships with Nordstrom, Dillard’s, and other major retailers
• Leverage existing high demand to expand reach and maximize revenue opportunities

Account Management & Relationship Building

• Partner closely with current wholesale customers to anticipate needs, make ordering easy, and drive larger/more frequent reorders
• Provide product recommendations, merchandising guidance, and promotional support to wholesale partners
• Act as the primary point of contact for high-value accounts, ensuring satisfaction and retention

Trade Shows & Events

• Identify trade shows and industry events that align with company goals
• Plan and manage all aspects of participation, from booth design to scheduling and follow-up
• Represent Lou Lou & Company at trade shows, networking events, and buyer meetings

Cross-Functional Collaboration

• Partner with the marketing team to create email, text, and promotional campaigns for wholesale customers
• Work with the supply chain team to forecast demand and ensure adequate inventory for wholesale orders
• Provide product and market feedback to leadership to inform assortment planning and product development
• If wholesale sales growth continues, hire, train, and manage a high-performing wholesale sales team to scale results further

Qualifications

• 5+ years of wholesale sales experience in apparel, baby, or lifestyle brands (children’s industry experience preferred)
• Proven track record of meeting or exceeding wholesale sales targets
• Strong network of boutique and specialty retail contacts a plus
• Excellent relationship-building and account management skills
• Strong understanding of wholesale operations, buying cycles, and trade show processes
• Exceptional communication, negotiation, and presentation skills
• Highly organized, proactive, and able to manage multiple priorities in a fast-paced environment
• Willingness to travel for trade shows, client meetings, and events