Wholesale Account Manager – Grow Sales at Life is Good

Life is Good; Boston (MA); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with match

Paid Time Off

Good Vibes Time

Transit or Parking Reimbursement

Flexible Spending Accounts

Life and AD&D

Job summary

Life is Good is seeking a mid-to-senior Wholesale Account Manager to grow sales across New England. This field-based, account-management role emphasizes expanding partnerships with specialty retailers, outdoor and gift channels, and driving line reviews and sell-ins.

Based in a sub-300 employee company, the role offers a market-based base with potential commissions. You should have 5+ years in wholesale sales and be willing to travel within a six-state territory including Boston and Hudson, NH.

Qualifications

• At least 5 years of wholesale sales, account management, or business development experience.
• Proven track record of growing accounts and hitting sales goals across channels.
• Strong commercial and analytical skills; able to translate performance into opportunities.
• Excellent communicator, presenter and negotiator with relationship-building skills.
• Proficient in Excel and familiar with NuORDER or similar platforms.
• Lives in New England, within commuting distance of Boston/Hudson offices.
• Valid U.S. driver’s license and willingness to travel the territory.

Responsibilities

• Grow existing wholesale partnerships by strengthening relationships and increasing sales.
• Develop new wholesale accounts across specialty retail, outdoor, gift, and destination channels.
• Lead seasonal product presentations, line reviews, and sell-in meetings.
• Develop and execute a territory business plan focused on growth and retention.
• Analyze account performance and market opportunities to drive growth.
• Represent Life is Good in the market via customer visits and trade shows.
• Collaborate with sales ops, marketing, merchandising, and care teams; use AI tools for prep and follow-ups.

Skills

Wholesale sales

Account management

Business development

Negotiation

Communication

Analytical skills

Presentation

Travel willingness

Tools

Microsoft Excel

NuORDER

Job description

Wholesale Account Manager – Grow Sales at Life is Good — Remote

This is a mid-to-senior individual contributor role in wholesale sales, well-suited for someone with 5+ years of field sales experience in apparel, outdoor, or lifestyle brands who wants to combine commercial impact with mission-driven work.

Compensation context: Life is Good explicitly avoids publishing salary ranges and directs candidates to market-rate calculators. For a wholesale regional sales rep at a sub-300-person apparel company based in Boston, market data typically points to a range of $70,000–$95,000 base, often supplemented by commission or performance bonuses. This is competitive for the lifestyle brand segment, though below large sportswear or fashion companies.

• Multi-channel B2B wholesale strategy across specialty retail, outdoor, and gift verticals
• AI-assisted sales workflows — a differentiating and increasingly marketable skill
• Territory P&L ownership and data-driven account planning
• Seasonal sell-in and line review facilitation

Green flags: Mission-aligned brand with genuine values, human response guarantee for all applicants, explicit mention of AI tools integration, and encouragement of independent territory ownership signal a mature and trusting culture.

Potential considerations: Life is Good is a relatively small company (<300 employees), so upward mobility may be limited. The role is a classic field rep position — rewarding for relationship-builders, but advancement to sales leadership may require patience or a move to a larger organization.

You've often wondered how you ended up in sales. After all, you are a storyteller, a super-connector, and simply love building relationships. Maybe you stumbled into your current or past roles because you had a gift for winning others over.

At Life is Good, you won't just sell products. You will help people bring the power of optimism to life in their stores. Your accounts will help customers express themselves through the choices they make. You will help people connect with the beliefs and values that give their lives meaning.

People buy from Life is Good because they share our beliefs:

• Optimism is a choice, and the most direct way to live a happy, healthy life
• Supporting our brand means we can give more to our Playmaker Project, helping kids heal from trauma

Want to stop "selling" and become part of a movement? Read on.

• This role is based in New England. Your territory includes Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont.
• We chose the questions on this application with great care. If you don't answer them, we'll assume you're not serious about joining the team, and you can expect a quick disqualification message.
• Our compensation strategy combines robust market data for companies of our size.
• Everyone who applies will get a response from a human.

Pay Transparency: We post our jobs on a collection of sites. Not all of them portray accurate information about our compensation ranges. For years, we've used a market-based approach to determine starting pay for all roles at Life is Good. We encourage you to explore reputable salary calculators like Salary.com or PayScale and, using accurate data for the apparel industry, this job (from the job description), our company size (under 300 people), location (Boston), you will see an estimated pay range for this role.

Why This Job Exists

Life is Good's wholesale business grows through the retail partners who carry the brand, and this role exists to manage and grow those partnerships across New England. You strengthen existing accounts, open new ones, and expand the brand's presence across specialty retail, outdoor, gift, and destination channels. You bring the brand's optimistic spirit to every customer meeting and turn seasonal sell-in into lasting account growth.

Requirements — What You Know and Have Done

• At least 5 years of experience in wholesale sales, account management, or business development, preferably within apparel, fashion, outdoor, or lifestyle brands.
• A proven track record of growing existing accounts, achieving sales goals, and developing new business across multiple distribution channels.
• Strong commercial and analytical skills and can turn business performance into actionable opportunities.
• Excellent communicator, presenter, and negotiator who builds relationships easily.
• Proficient in Microsoft Excel and familiar with B2B wholesale platforms such as NuORDER.
• Lives in New England, within reasonable commuting distance of both the Boston, MA and Hudson, NH offices.
• Holds a valid U.S. driver's license and is willing to travel throughout the territory for customer visits, seasonal sell-in meetings, and trade shows.

What You'll Do

• Grow existing wholesale partnerships by building strong relationships with retail accounts, finding ways to increase sales and expand assortments, and driving long-term account growth.
• Develop new business by identifying, prospecting, and securing new wholesale accounts across specialty retail, outdoor, gift, destination and resort, and other relevant channels.
• Lead seasonal product presentations, line reviews, and sell-in meetings to maximize order volume and strengthen customer engagement.
• Develop and execute a territory business plan focused on sales growth, account development, new business, and customer retention.
• Analyze account performance, sales trends, product assortments, and market opportunities to build growth strategies.
• Tailor your sales approach to the needs of different retail partners and look for ways to expand Life is Good's reach.
• Represent Life is Good in the market through customer visits, trade shows, and market events, and use the Boston and Hudson showrooms for customer meetings and seasonal sell-in appointments.
• Partner with sales operations, merchandising, marketing, and customer care to support account needs and deliver an excellent wholesale experience.
• Use AI tools to prepare for account meetings, draft follow-ups and recaps, and spot patterns in sales data, so more of your time goes to customers.

How You Show Up

• You take ownership of your territory and balance growing established partnerships with developing new ones.
• You stay organized and dependable, follow through on what you commit to, and manage competing priorities on your own.
• You bring energy, curiosity, and a collaborative spirit, and you stay productive in a fast-paced environment.
• You represent the brand's optimistic spirit, products, and mission in every customer interaction.
• You know and understand the impact of our mission and the Life is Good Superpowers.
• You are skilled and comfortable working independently and as part of a team.
• You give and receive feedback thoughtfully and constructively.
• You are known for having a positive impact on those around you.

When You Know You're Successful

• You meet your annual sales and distribution goals, and your territory shows measurable growth in revenue and brand presence.
• You have opened new accounts and grown existing ones across more than one channel.
• Your accounts see Life is Good as a top partner because of how you show up for them.
• You are recognized as a cultural asset to the Wholesale team at Life is Good.

We are located in the innovative and thriving Fort Point neighborhood and have a beautiful facility in Hudson, NH. Our community is full of green space, outstanding food, and entertainment options. For employees, we offer comprehensive Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short- and Long-Term Disability, 401(k) with a match, Paid Time Off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice), and Family Time. And we have dogs that like to play.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants based on race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.

Is this role remote or can I work from home? No — this is a field-based role requiring you to live in New England within commuting distance of Boston, MA and Hudson, NH. Regular in-person travel across a six-state territory is required. What states does the sales territory cover? The territory covers Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. What is the salary for this position? Life is Good does not publish a salary range directly but uses a market-based approach. They recommend using tools like Salary.com or PayScale with inputs of the apparel industry, the Boston location, and a company size under 300 employees to estimate compensation. What experience is required to apply? At least 5 years of experience in wholesale sales, account management, or business development is required, preferably in apparel, fashion, outdoor, or lifestyle brands. What happens after I apply — will I hear back? Yes — Life is Good states that every applicant will receive a response from a human. However, failing to answer the application questions will result in a quick disqualification.

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