WhatsApp Product Communications Lead — Equity & Benefits

WhatsApp; Los Angeles (CA); On-site; USD 119,000 - 171,000; Full time

Job summary

Meta seeks a Product Communications Manager for WhatsApp to shape external communications for consumer, business, and policy audiences. You’ll craft narratives around launches, manage media relations, and prepare spokespeople, working closely with product and marketing to accelerate campaigns.

The role requires planning announcements, advising on social media campaigns, and using AI tooling to drive efficiency in daily workflows, with a focus on audiences across global markets.

Qualifications

• Experience building and executing external communications strategies for consumer technology products with large user bases.
• Proven ability to draft and edit a range of materials including press releases, pitches, talking points, and briefing documents.

Responsibilities

• Develop external communications strategies across consumer, business, and policy audiences.
• Build relationships with technology media and creators.
• Craft narratives around product launches and platform milestones.
• Prepare spokespeople with briefing materials, talking points, and Q&A documents.
• Lead media relations, including drafts of press releases and pitches.
• Coordinate integrated communications across owned, earned, and social channels.
• Shape tone and messaging for WhatsApp audiences.
• Collaborate with Product and Marketing to support campaigns.
• Create content such as key messaging, blogs, pitches, and materials.
• Lead press events and briefing materials.
• Collaborate across engineering, product, marketing, content, and communications.
• Incorporate AI tooling to improve efficiency and impact.

Skills

Media relations

Press releases

Messaging strategy

Executive communication

AI tooling

Job description

Meta seeks a Product Communications Manager for WhatsApp to shape external communications for consumer, business, and policy audiences. You’ll craft narratives around launches, manage media relations, and prepare spokespeople, working closely with product and marketing to accelerate campaigns.

The role requires planning announcements, advising on social media campaigns, and using AI tooling to drive efficiency in daily workflows, with a focus on audiences across global markets.