Product Communications Manager, WhatsApp

WhatsApp; Los Angeles (CA); On-site; USD 119,000 - 171,000; Full time

Job summary

Meta seeks a Product Communications Manager for WhatsApp to shape external communications for consumer, business, and policy audiences. You’ll craft narratives around launches, manage media relations, and prepare spokespeople, working closely with product and marketing to accelerate campaigns.

The role requires planning announcements, advising on social media campaigns, and using AI tooling to drive efficiency in daily workflows, with a focus on audiences across global markets.

Qualifications

• Experience building and executing external communications strategies for consumer technology products with large user bases.
• Proven ability to draft and edit a range of materials including press releases, pitches, talking points, and briefing documents.

Responsibilities

• Develop external communications strategies across consumer, business, and policy audiences.
• Build relationships with technology media and creators.
• Craft narratives around product launches and platform milestones.
• Prepare spokespeople with briefing materials, talking points, and Q&A documents.
• Lead media relations, including drafts of press releases and pitches.
• Coordinate integrated communications across owned, earned, and social channels.
• Shape tone and messaging for WhatsApp audiences.
• Collaborate with Product and Marketing to support campaigns.
• Create content such as key messaging, blogs, pitches, and materials.
• Lead press events and briefing materials.
• Collaborate across engineering, product, marketing, content, and communications.
• Incorporate AI tooling to improve efficiency and impact.

Skills

Media relations

Press releases

Messaging strategy

Executive communication

AI tooling

Job description

Meta is seeking a highly motivated Product Communications Manager to create awareness and excitement for WhatsApp, one of the world's most widely used messaging platforms. In this role, you will shape how WhatsApp’s product innovations are communicated to media, policymakers, and the public, supporting our go-to-market efforts that tell the story of how we are connecting people and businesses everywhere. The ideal candidate is someone who is passionate about technology and business, brings creativity, and writes well. This individual should have a track record of planning and executing announcements, working closely with earned media (reporters and creators), advising and/or executing on social media campaigns, and working cross-functionally across product, marketing, and partners.

Product Communications Manager, WhatsApp Responsibilities

• Develop and execute external communications strategies that advance WhatsApp’s reputation across consumer, business, and policy audiences
• Build and maintain relationships with technology, business media, and creators
• Craft compelling narratives around WhatsApp product launches, platform milestones, and business messaging growth
• Prepare spokespeople for media interviews, press events, and public appearances by developing briefing materials, talking points, and Q&A documents
• Lead proactive and reactive media relations efforts, including drafting press releases, pitches, statements, and op-eds
• Think through integrated communications across all channels, including owned, earned and social
• Help shape the tone for WhatsApp to create messaging and tactics that will resonate with target audiences
• Work directly with Product and Marketing to shape how they can help advance our campaign or narratives
• Create content such as key messaging, blogs, pitches, and other creative materials that evangelize various announcements and milestones
• Lead press events, prepare spokespeople, and create briefing materials
• Collaborate across multiple functions including engineering, product, marketing, content, and communications
• Implement AI tooling into daily workflows to drive efficiency and speed of impact

Minimum Qualifications

• 6 years of experience in technology communications or a related field
• Experience developing and executing communications strategies for consumer technology products or platforms with large-scale user bases
• Experience managing media relations, including proactive pitching and reactive issues management for complex or high-profile topics
• Experience writing and editing a range of communications materials including press releases, media pitches, executive talking points, and briefing documents
• Experience collaborating with cross-functional partners including product, legal, and policy teams to align messaging and execute communications plans

Preferred Qualifications

• Experience in communications for messaging or platform-related products with global audiences across multiple markets
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated use of AI tools to improve communication workflows, content development, or media monitoring processes
• Experience managing communications around product launches in international or emerging markets

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$119,000/year to $171,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.