Global WhatsApp Product Communications Lead

WhatsApp; Washington (District of Columbia); On-site; USD 119,000 - 171,000; Full time

Job summary

Meta seeks a Product Communications Manager to craft external messaging for WhatsApp, coordinating with product, marketing and policy teams. You will shape announcements, prepare spokespeople, and manage media relations across consumer, business, and policy audiences.

The role emphasizes storytelling, rapid content creation, and an integrated approach across owned, earned, and social channels with a focus on AI-enabled workflows.

Qualifications

• 6+ years of experience in technology communications or related field.
• Experience developing and executing communications strategies for consumer tech products with large user bases.
• Experience managing media relations, including proactive pitching and issues management.
• Experience writing and editing press releases, pitches, talking points, and briefings.
• Experience collaborating with product, legal, and policy teams to align messaging.

Responsibilities

• Develop and execute external communications strategies for WhatsApp across consumer, business, and policy audiences.
• Build and maintain relationships with technology and business media and creators.
• Craft narratives around product launches, platform milestones, and business messaging growth.
• Prepare spokespeople with briefing materials, talking points, and Q&A documents.
• Lead proactive and reactive media relations, draft press releases, pitches, and statements.
• Coordinate integrated communications across owned, earned, and social channels.
• Shape tone to resonate with target audiences and work with Product/Marketing to support campaigns.
• Create content such as messaging, blogs, pitches, and other materials for announcements.
• Lead press events, prepare spokespeople, and develop briefing materials.
• Collaborate across engineering, product, marketing, content, and communications.
• Implement AI tooling to improve daily workflows and speed up impact.

Skills

Media relations

Strategic storytelling

Cross-functional collaboration

Written communications

AI tooling awareness

Job description

Meta seeks a Product Communications Manager to craft external messaging for WhatsApp, coordinating with product, marketing and policy teams. You will shape announcements, prepare spokespeople, and manage media relations across consumer, business, and policy audiences.

The role emphasizes storytelling, rapid content creation, and an integrated approach across owned, earned, and social channels with a focus on AI-enabled workflows.