Brand Manager, Canada

Socket.dev; Mississippi; On-site; USD 120,000 - 190,000; Full time

Job summary

Vinarchy USA is seeking a Brand Manager to lead commercial execution across 10 Northeast states, managing distributor relationships, pricing, and market strategy. The role requires a proven history of driving growth through leadership and direct market engagement in the wine sector.

The position focuses on expanding distribution, displays, and BTG placements, with extensive travel to partner markets and a strong emphasis on cross-functional teamwork and performance accountability.

Qualifications

• Bachelor’s degree in business, or related field (preferred).
• Minimum 10+ years in beverage alcohol sales, preferably wine, with experience managing large markets and distributor relationships.
• Proven ability to work cross-functionally and drive sales performance through influence and accountability.
• Strong financial acumen and experience with business planning and sales forecasting.
• Understands the components of pricing for multiple states and how to manage an AR and P&L for multiple states.
• Willingness to travel extensively.
• Commercially driven, accountable, solution and execution oriented.
• Strong communicator and influencer.
• Thrives in fast-paced, high-growth environments.
• Experience interacting with senior leaders at the supplier and/or distributor.
• Demonstrates an outward-in & enterprise-wide strategic thinking.
• Experience working in Open, Control and Franchise markets preferred.

Responsibilities

• Lead distributor engagement and profitability planning.
• Oversee field leadership and market execution to ensure KPI attainment.
• Develop target accounts and drive menu placements and display wins.
• Collaborate with trade marketing and brand teams for consumer programming.
• Coach and develop regional teams and drive annual business planning.
• Provide regular updates on account performance and market trends.

Skills

Distributor management

Channel strategy

Sales leadership

Forecasting & budgeting

Negotiation

Cross-functional collaboration

Education

Bachelor’s degree in Business or related field

Tools

CRM software

Sales analytics tools

Job description

About Us

Vinarchy. Redefining Wine.

Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine.

Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass.

About the role

The Brand Manager will be responsible for leading Vinarchy USA’s commercial execution, distributor management, and pricing execution for 10 States in the Northeast part of the country. Markets include NY, NJ, PA, CT, NH, VT, ME, RI, DE, and MA. This role requires a proven track record of building strong distributor relationships, developing targeted sales strategies, and delivering exceptional performance through both leadership and direct market engagement. Experience managing Open, Control and Franchise States a plus.

The Brand Manager will own commercial execution in assigned states with a relentless focus on expanding distribution, displays and BTG placements, spending 80% of time on customer-facing and distributor-facing activities.

Key Responsibilities:

Business Planning & Distributor Engagement

• Challenges and work collaboratively with senior level distributor partners in their region.
• Holds accountability for commitments, KPIs, Depletions and GP plan delivery
• Actively engages cross functional stakeholders to address market opportunities and mitigate risk
• Determine strategy, resources, and budget to achieve plan objectives for multiple states
• Enterprise-wide thinking turns analysis into planning and actions against channels and consumer opportunities
• Lead the Region to achieve maximum profitability, market share, and sales depletions
• Uses tracking, reports, reviews, insights and interaction to ensure continuous alignment of partners and team members on vision and goals
• Understands the attitudes and motivations of key people and addresses these in a position of influence
• Inspire, empower, and engage team members to achieve sales objectives through outlining vision aligned with teams’ goals and personal aspirations
• Responsible for coaching, development and succession planning
• Lead annual and quarterly business planning with distributor sales leadership teams to achieve distribution and depletion objectives.
• Drive performance and accountability through a consistent cadence of distributor engagement, market visits, and performance scorecards.
• Build alignment and enthusiasm for Vinarchy’s brands, vision, and commercial goals.
• Provides actionable insights into pricing structures to maximize sales while achieving pricing standards.
• Manages market financial budgets, ensuring alignment with objectives and targets.
• Provides regular updates and reports on account performance, sales forecasts, and market trends.

Field Leadership & Market Execution

• Collaborate closely with front-line distributor managers and sales teams, ensuring optimal execution of sales programs and promotional activities.
• Build market level programming to include distributor incentives, menu / display programming, and executes consumer special events.
• Conduct monthly General Sales Meetings to review performance, celebrate wins, communicate brand information, programming and incentives and inspire commitment to Vinarchy USA’s growth objectives.
• Manage one market manager in NYC area to drive accelerated execution on KPI’s in set list of key accounts in the city. Provide goals, coaching, tools to help individual succeed in seeding growth for Vinarchy brands

Customer Development & Growth

• Ability to manage and grow relationships with key on premise regional chain retailers, ensuring brand visibility and sales growth.
• Develop and generate incremental business in top off and on-premise accounts and regional chains
• Build, prioritize, and activate target account lists by brand and channel.
• Drive distribution, secure menu placements, achieve impactful display wins, and execute activation events to grow brand presence.
• Work with trade marketing and brand teams to develop consumer programming that supports objectives.
• Personally close flagship accounts to establish credibility, drive visibility, and accelerate growth in key markets.
• Analyze sales data, trends, and customer insights to optimize sales performance.

Key Requirements:

• Bachelor’s degree in business, or related field (preferred).
• Minimum 10+ years in beverage alcohol sales, preferably wine, with experience managing large markets and distributor relationships.
• Proven ability to work cross-functionally and drive sales performance through influence and accountability.
• Strong financial acumen and experience with business planning and sales forecasting.
• Understands the components of pricing for multiple states and how to manage an A/R and P&L for multiple states. Excellent communication, presentation, and relationship-building skills.
• Willingness to travel extensively.
• Commercially driven, accountable, solution and execution oriented.
• Strong communicator and influencer.
• Thrives in fast-paced, high-growth environments.
• Ability to navigate, negotiate and manage conflict
• Experience successfully interacting with senior leaders at the supplier and/or distributor
• Demonstrates an outward-in & enterprise-wide strategic thinking. Ability to plan for the long term
• Experience working in Open, Control and Franchise markets preferred

Why Join Us?

Joining Vinarchy means becoming part of a newly formed global wine company with bold ambitions to redefine wine and drive meaningful growth across the industry. This role offers the opportunity to make a direct impact in key U.S. markets by working closely with distributor partners, customers, and cross-functional teams to grow an exciting portfolio of brands. At Vinarchy, we value entrepreneurial thinking, collaboration, and accountability, and we are building a culture where talented individuals can contribute, innovate, and grow alongside the business as we expand our presence and shape the future of wine.

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.

Our Company Values

• Grow Together
• Integrity In Every Drop
• Own Your Impact
• Simplify To Amplify