West Coast Senior Regional Sales Director — EdTech Growth

Edia; New Mexico; On-site; USD 250,000 - 300,000; Full time

Job summary

Edia is seeking a Senior Regional Director of Sales to lead a team of Account Executives and drive revenue growth for K-12 education solutions across the U.S. This role focuses on achieving quotas, building pipelines, and coaching a high-performing team.

You will work to align cross-functional teams, maintain accurate forecasts, and adapt to a fast-changing market while prioritizing West Coast recruitment efforts.

Qualifications

• Must have 3–5+ years leading AEs with track record of quota attainment.
• Experience selling or leading in K-12 EdTech or Public Sector is a plus.
• Strong pipeline management and forecasting skills.
• Ability to coach reps on multi-threading and closing.
• Excellent communication and executive presence.

Responsibilities

• Lead a team of Small and Mid-Market Account Executives to achieve 100%+ attainment per quarter.
• Drive a pipeline generation of at least 3x coverage per quarter across the team.
• Coach, manage, and develop 8 account executives to hit quota.
• Maintain Salesforce/Gong hygiene and enforce MEDDPICC sales methodology.
• Collaborate with Marketing, Product, and Customer Success to drive growth.

Skills

Sales Leadership

Forecasting

Strategic Sales

Communication

Adaptability

Job description

Edia is seeking a Senior Regional Director of Sales to lead a team of Account Executives and drive revenue growth for K-12 education solutions across the U.S. This role focuses on achieving quotas, building pipelines, and coaching a high-performing team.

You will work to align cross-functional teams, maintain accurate forecasts, and adapt to a fast-changing market while prioritizing West Coast recruitment efforts.