WeChat-Driven Digital & Event Marketing Lead (Remote)

Remote DXB; United States; Remote; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Paid time off

Healthcare, vision, and dental

Retirement options

Parental leave

Remote work flexibility

Professional development

Job summary

InGenius Prep is looking for a Marketing Specialist who is fluent in Chinese to develop and implement strategies aimed at driving qualified leads. Your role will involve executing full-cycle marketing campaigns and leveraging various acquisition channels, including content creation and paid advertising.

This position offers the chance to work remotely and includes benefits like competitive salaries, healthcare, and professional development opportunities.

Qualifications

• Native-like fluency in Chinese speaking and writing.
• Proficiency with Chinese social media platforms such as WeChat and Xiaohongshu.
• Working knowledge of the college applications and admissions process.
• Experience in marketing-related work, including internships or campus involvement.
• Strong time-management skills.

Responsibilities

• Develop strategies and tactics to promote the company and drive qualified leads.
• Deploy full-cycle marketing campaigns from start to finish.
• Experiment with organic and paid acquisition channels including content creation, paid ads, and social media.
• Oversee in-house and partner presentations, RSVPs, and event success.
• Research and attend industry expos and networking events.
• Produce engaging content for WeChat.
• Build strategic partnerships with key industry players.
• Measure and report performance of marketing campaigns against goals.
• Leverage AI tools to improve marketing efficiency and output.

Skills

Fluent in Chinese

Knowledge of WeChat

Marketing experience

Time management skills

Job description

InGenius Prep is looking for a Marketing Specialist who is fluent in Chinese to develop and implement strategies aimed at driving qualified leads. Your role will involve executing full-cycle marketing campaigns and leveraging various acquisition channels, including content creation and paid advertising.

This position offers the chance to work remotely and includes benefits like competitive salaries, healthcare, and professional development opportunities.