Website Strategist, Freelance (Remote)

Davita Inc.; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A leading company in the healthcare sector seeks a skilled Website Strategist to enhance website strategies for healthcare client accounts. This freelance opportunity requires a deep understanding of UX/UI and website architecture along with excellent communication skills. Join us to impact digital healthcare experiences positively.

Benefits

401k matching

Paid time off

Qualifications

• 6+ years of experience in digital strategy or website planning with a focus on UX/UI and website architecture.
• Strong understanding of web standards, UX best practices, and SEO principles.
• Clear, confident communication skills able to synthesize complex information.

Responsibilities

• Guide strategic planning and execution of website experiences.
• Lead or support development of website strategies for client accounts.
• Stay current on healthcare digital trends, UX best practices, and analytics tools.

Skills

Digital Strategy

UX/UI

Website Architecture

Web Standards

SEO

Analytics

Communication

Tools

WordPress

Figma

Google Analytics

Job description

Description

Syneos Health is currently seeking a mid/senior-level Website Strategist to join our Digital and Social Strategy (DSS) team in a freelance capacity. This team member will guide the strategic planning and execution of website experiences for healthcare client accounts and new business development.

Responsibilities:

• Lead or support the development of website strategy for client accounts, including recommendations for site architecture, UX/UI, content structure, and performance measurement.
• Translate business objectives and audience needs into insight-driven, compliant digital experiences in collaboration with Studio (designers, developers, copywriters), account teams, and Digital & Social Strategy.
• Coordinate with cross-functional teams—including creative, editorial, paid media—to ensure strategic alignment and smooth execution from planning through launch.
• Create key website deliverables such as user journeys, sitemaps, wireframes, and content plans.
• Stay current on healthcare digital trends (e.g., AI in website strategy), UX best practices, organic traffic growth strategies, accessibility standards (WCAG), and web analytics tools.
• Partner with internal stakeholders and external vendors to enhance web platforms for scalability, governance, performance, and compliance with privacy and regulatory standards.
• Contribute to new business efforts by shaping proposals and pitches with sharp, strategic thinking.
• Leverage analytics and third-party tools to derive insights that inform strategic decisions and improve web performance.
• Foster strong relationships across teams and with clients to ensure strategic alignment and executional excellence.

Requirements:

• 6+ years of experience in digital strategy or website planning, with a strong focus on UX/UI and website architecture. Agency and/or healthcare experience strongly preferred.
• Demonstrated ability to create user-centric website strategies rooted in research, best practices, and data insights.
• Strong working knowledge of digital design and development processes, though coding skills are not required.
• Strong understanding of web standards, UX best practices, and SEO principles.
• Familiarity with website platforms (e.g., WordPress), wireframing tools (e.g., Figma), and analytics platforms (e.g., Google Analytics).
• Understanding of the healthcare regulatory environment and ability to support compliant digital experiences.
• Clear, confident communication skills—able to synthesize complex information and present strategic recommendations compellingly to clients and stakeholders.
• A collaborative working style and passion for simplifying the complex to improve health outcomes.

The anticipated hourly rate for this position is $110-$120/hr but may vary based on qualifications, skills, and proficiency.

Why Syneos Health Communications?

We are powered by Syneos Health, a global organization helping the biopharmaceutical industry shorten the distance from lab to life. Our expertise in health and healthcare allows us to predict market trends and respond with smarter, faster solutions, making the complex simple to support better health outcomes.

We are an affirmative action/equal opportunity employer. We strongly encourage all employees to be fully vaccinated against COVID-19, and may require proof of vaccination depending on local laws or client requirements. As a freelance employee, you may be eligible for benefits such as 401k matching and paid time off, depending on your employment terms.