Website Strategist, Freelance (Remote)

Syneos Health; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

Syneos Health is seeking a mid/senior-level Website Strategist for their Digital and Social Strategy team. This freelance position focuses on enhancing website experiences for healthcare clients, requiring strong expertise in UX/UI, digital strategy, and collaboration with cross-functional teams.

Qualifications

• 6+ years in digital strategy or website planning.
• Experience in healthcare is preferred.
• Knowledge of web standards, UX, SEO, and digital design processes.

Responsibilities

• Lead website strategy development, including site architecture and performance metrics.
• Translate business objectives into compliant digital experiences.
• Contribute to new business proposals with strategic insights.

Skills

Digital strategy

UX/UI

Content structure

SEO

Analytics

Communication

Tools

WordPress

Figma

Google Analytics

Job description

Updated: June 9, 2025
Location: Remote, United States
Job ID: 9841

Syneos Health is seeking a mid/senior-level Website Strategist to join our Digital and Social Strategy (DSS) team in a freelance capacity. This role involves guiding the strategic planning and execution of website experiences for healthcare clients and supporting new business development.

Responsibilities:

• Lead or support website strategy development, including site architecture, UX/UI, content structure, and performance metrics.
• Translate business objectives and audience needs into compliant, insight-driven digital experiences in collaboration with design, development, content, and account teams.
• Coordinate with creative, editorial, paid media, and other teams to ensure alignment and smooth execution from planning to launch.
• Create key deliverables such as user journeys, sitemaps, wireframes, and content plans.
• Stay updated on healthcare digital trends, UX best practices, SEO, accessibility standards (WCAG), and analytics tools.
• Partner with stakeholders and vendors to enhance web platforms for scalability, governance, and compliance.
• Contribute to new business proposals and pitches with strategic insights.
• Utilize analytics and third-party tools to inform decisions and improve web performance.
• Build strong relationships across teams and with clients to ensure strategic and executional excellence.

Requirements:

• 6+ years in digital strategy or website planning, with a focus on UX/UI and architecture; healthcare experience preferred.
• Ability to create user-centric strategies based on research and data insights.
• Knowledge of digital design and development processes; coding skills are not required.
• Understanding of web standards, UX, SEO, and platforms like WordPress, wireframing tools like Figma, and analytics platforms like Google Analytics.
• Knowledge of healthcare regulatory environment and compliance requirements.
• Strong communication skills to synthesize complex information and present strategic recommendations.
• Collaborative style and passion for improving health outcomes through digital solutions.

The estimated hourly rate is $110-$120/hr, varying based on qualifications and skills.

Why choose Syneos Health? We are a global organization dedicated to accelerating healthcare success, with a focus on simplifying complex healthcare challenges and delivering impactful solutions.

Syneos Health is an equal opportunity employer and encourages applications from all qualified individuals. We support vaccination policies and provide benefits consistent with employment status and applicable laws.

Join us to make a difference in healthcare. For more information, visit syneoshealth.com.