Website Performance Manager | Team Charlie-Lima-Romeo

Team Velocity Marketing; Mesa (AZ); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k)/matching

Paid vacation

Wellness program

Job summary

Team Charlie-Lima-Romeo is seeking a Website Performance Manager to own relationships for automotive dealer clients. You will drive a proactive website strategy, respond quickly to inquiries, and enable portfolio growth while ensuring customer happiness.

Ideal candidate has automotive digital marketing/retail experience, strong analytics, and familiarity with Salesforce. This is a full-time, on-site role in our Phoenix office requiring commuting distance.

Qualifications

• BS/BA or equivalent education/experience
• 2–3 years in automotive digital strategy or related field
• Demonstrated understanding of dealership operations
• Digital marketing strategy for websites and advertising (SEM, display, SEO, Google Ads, Bing)
• Strong communication and relationship management skills
• Self-motivated and proactive
• Knowledge of Salesforce
• MS Office proficiency (Word, Excel, PowerPoint)
• Working knowledge of HTML, CSS, website analytics and Google Analytics
• Analytical, data-driven thinking and ability to work independently

Responsibilities

• Build and maintain relationships with a portfolio of clients and ensure customer needs drive priorities
• Manage full and/or complex account load
• Discuss user problems with customers and prioritize bugs and issues
• Provide monthly reporting with KPIs, Google Analytics, SEO and priorities
• Propose new feature requests to leadership
• Communicate priorities, timelines and guidance to customers
• Use Salesforce to create product backlogs and track cases
• Collaborate to grow portfolio through upsell and upgrades
• Maintain external client retention and progress across accounts
• Coordinate with internal teams to support dealer needs
• Provide site performance enhancement recommendations

Skills

Communication skills

Salesforce knowledge

MS Office Proficiency

HTML/CSS knowledge

Analytics skills

Independence

Education

Bachelor's degree or equiv

Equivalent education/experience

Tools

Google Analytics

SEO tools

Google Ads

Bing Ads

Job description

Website Performance Manager | Team Charlie-Lima-Romeo

As a Website Performance Manager (WPM), you are the Website relationship owner for our automotive dealership clients. You will transform from the traditional ‘reactive’ to a ‘proactive’ mindset and will drive the vision and delivery of our website products. You will support and respond to all dealership inquiries quickly, solving most issues instantly. The customer will always feel as though you are there to help them. You will be responsible for product retention, while presenting both revenue and non-revenue generating enhancements. You will assist with portfolio application growth, finding ways to expand the relationship while also monitoring and maintaining customer happiness.

Ideal Candidate has automotive digital marketing, automotive agency, and/or automotive retail management experience coupled with a solid understanding of dealership operations and strong working knowledge of website strategy and advertising.

This is a full-time, salaried, position located onsite in our Phoenix office. Candidates must reside within daily commuting distance of our Phoenix location.

• Build and maintain relationships with a portfolio of clients and ensure customers’ needs are the driving force behind every priority, decision, and activity
• Responsible for a full and/or complex account load
• Speak with customers to understand and articulate user problems that Team Velocity is uniquely positioned to solve, while triaging and prioritizing bugs and issues
• Execute monthly reporting with your customer to ensure a healthy and satisfied relationship. Reporting capabilities include, KPIs (engagement rates, lead submissions, and behavior), Google Analytics, Search Engine Optimization (including SME where applicable), and priorities and expectations provided by the customer
• Assess, prioritize, and present new feature requests received from your customers to leadership
• Communicate priorities, timelines and deadlines to the customer demonstrating responsiveness and providing guidance they need, not just what they ask for
• Leverage Salesforce to create product backlogs, track cases, and monitor team efficiency
• Work with your Customer Success counterparts to drive portfolio application growth via opportunities for upsell, expansion and upgrades, to ultimately increase the lifetime value (LTV) of your customer
• Responsible for external client retention by working independently to effectively managing the progress and results of all accounts assigned within their portfolio
• Collaborate with inter-departmental divisions (digital, creative services, etc.) coordinating priorities and requests needed to support both reactive and proactive support, and to provide streamlined service for the dealer
• Provide recommendations regarding site performance and enhancements in the form of creative services, third-party advisements, design responsiveness, and more

Key Performance Indicators

• Retention (Retention Rate)
• Engagement (Average Response Rate)
• Advocacy (NPS Survey Results)

Qualifications

• BS/BA in related discipline OR an equivalent combination of education and work experience
• A minimum of 2-3 years' progressive and successful experience in retail automotive digital strategy, automotive agency and/or automotive retail management experience
• Demonstrated understanding of dealership operations, proven experience and demonstrated ability to effectively work with all levels within the dealership, required
• Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, display, SEO, Google Ads, Bing, etc.), required
• Demonstrated written, verbal, and phone communication, and interpersonal skills
• Demonstrated customer service skills and outstanding relationship management capabilities
• Highly motivated self-starter capable of working in a team environment
• Personal qualities and style requirements include possessing high energy, enthusiasm, resilience, determination, proactiveness, relentlessness and being highly driven
• Demonstrated knowledge in using Salesforce
• Proficient with MS Office – Word, Excel & PowerPoint
• Working knowledge of HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics
• Solid analytical skills and data-driven thinking
• Possess the skills and ability to work independently

Compensation

This position offers a competitive compensation package that includes an annual salary range of $65,000-$80,000 commensurate with experience, up to $15K in annual bonus/commission opportunities, as well as participation in company benefit offerings including medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more.

Next Steps

If you are interested in this position and believe your experience is a perfect fit, please complete the online application. Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls please.