Website Performance Manager | Team Charlie-Lima-Romeo

Team Velocity Marketing; Scottsdale (AZ); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) matching

Paid vacation

Wellness program

Job summary

Team Velocity Marketing seeks a Website Performance Manager to own the relationship with automotive dealership clients. You will shift from reactive to proactive, shaping the vision and delivery of our website products while ensuring fast responses to inquiries and driving both revenue and non-revenue enhancements.

The ideal candidate has automotive digital marketing and dealership operations experience, with strong knowledge of website strategy and analytics.

Qualifications

• BS/BA in related discipline or an equivalent combination of education and work experience.
• Minimum of 2–3 years' progressive and successful experience in retail automotive digital strategy/agency/retail management.
• Demonstrated understanding of dealership operations and ability to work with all levels within the dealership.
• Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, display, SEO, Google Ads, Bing).
• Strong communication, relationship management, and customer service skills.
• Self-motivated team player with high energy and drive.
• Proficient with Salesforce, MS Office, and website analytics tools.
• Working knowledge of HTML/CSS and website analytics.

Responsibilities

• Build and maintain relationships with a portfolio of clients and ensure customer needs drive priorities.
• Manage full and/or complex account loads.
• Talk with customers to understand user problems and triage issues.
• Execute monthly reporting with KPIs and analytics to demonstrate health of relationships.
• Assess and present new feature requests to leadership.
• Communicate priorities, timelines, and deadlines clearly to customers.
• Use Salesforce to track cases and product backlogs.
• Collaborate with cross-functional teams to drive portfolio growth and upsell opportunities.
• Ensure external client retention through independent account progress management.
• Coordinate with digital, creative, and other teams to streamline service for dealers.
• Provide site performance and optimization recommendations.

Skills

Automotive digital marketing

Dealership operations

Website strategy

Analytical thinking

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Google Analytics

MS Office

Job description

Website Performance Manager | Team Charlie-Lima-Romeo

As a Website Performance Manager (WPM), you are the Website relationship owner for our automotive dealership clients. You will transform from the traditional ‘reactive’ to a ‘proactive’ mindset and will drive the vision and delivery of our website products. You will support and respond to all dealership inquiries quickly, solving most issues instantly. The customer will always feel as though you are there to help them. You will be responsible for product retention, while presenting both revenue and non-revenue generating enhancements. You will assist with portfolio application growth, finding ways to expand the relationship while also monitoring and maintaining customer happiness.

Ideal Candidate has automotive digital marketing, automotive agency, and/or automotive retail management experience coupled with a solid understanding of dealership operations and strong working knowledge of website strategy and advertising.

This is a full-time, salaried, position located onsite in our Phoenix office. Candidates must reside within daily commuting distance of our Phoenix location.

• Build and maintain relationships with a portfolio of clients and ensure customers’ needs are the driving force behind every priority, decision, and activity
• Responsible for a full and/or complex account load
• Speak with customers to understand and articulate user problems that Team Velocity is uniquely positioned to solve, while triaging and prioritizing bugs and issues
• Execute monthly reporting with your customer to ensure a healthy and satisfied relationship. Reporting capabilities include, KPIs (engagement rates, lead submissions, and behavior), Google Analytics, Search Engine Optimization (including SME where applicable), and priorities and expectations provided by the customer
• Assess, prioritize, and present new feature requests received from your customers to leadership
• Communicate priorities, timelines and deadlines to the customer demonstrating responsiveness and providing guidance they need, not just what they ask for
• Leverage Salesforce to create product backlogs, track cases, and monitor team efficiency
• Work with your Customer Success counterparts to drive portfolio application growth via opportunities for upsell, expansion and upgrades, to ultimately increase the lifetime value (LTV) of your customer
• Responsible for external client retention by working independently to effectively managing the progress and results of all accounts assigned within their portfolio
• Collaborate with inter-departmental divisions (digital, creative services, etc.) coordinating priorities and requests needed to support both reactive and proactive support, and to provide streamlined service for the dealer
• Provide recommendations regarding site performance and enhancements in the form of creative services, third-party advisements, design responsiveness, and more

Key Performance Indicators

• Retention (Retention Rate)
• Engagement (Average Response Rate)
• Advocacy (NPS Survey Results)

Qualifications

• BS/BA in related discipline OR an equivalent combination of education and work experience
• A minimum of 2-3 years' progressive and successful experience in retail automotive digital strategy, automotive agency and/or automotive retail management experience
• Demonstrated understanding of dealership operations, proven experience and demonstrated ability to effectively work with all levels within the dealership, required
• Demonstrated working knowledge of digital marketing strategy for websites and advertising (SEM, display, SEO, Google Ads, Bing, etc.), required
• Demonstrated written, verbal, and phone communication, and interpersonal skills
• Demonstrated customer service skills and outstanding relationship management capabilities
• Highly motivated self-starter capable of working in a team environment
• Personal qualities and style requirements include possessing high energy, enthusiasm, resilience, determination, proactiveness, relentlessness and being highly driven
• Demonstrated knowledge in using Salesforce
• Proficient with MS Office – Word, Excel & PowerPoint
• Working knowledge of HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics
• Solid analytical skills and data-driven thinking
• Possess the skills and ability to work independently

Compensation

This position offers a competitive compensation package that includes an annual salary range of $65,000-$80,000 commensurate with experience, up to $15K in annual bonus/commission opportunities, as well as participation in company benefit offerings including medical, dental, vision, 401(k)/matching, paid vacation, wellness, and more.

Next Steps

If you are interested in this position and believe your experience is a perfect fit, please complete the online application. Please be sure to include a current resume along with your contact information. Incomplete submissions will not be considered. No phone calls please.