Website Manager

Wing Assistant; United States; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Remote-first culture

Paid Time Off - Health Insurance

High autonomy, low bureaucracy

Fast-track to leadership for high-perf

Direct access to founding team

High visibility, autonomy andownership

Job summary

Wing Assistant is seeking a results-driven Web Marketing Lead to own CRO, landing pages, and the site experience. You’ll build and optimize pages in WordPress/Elementor, translate design wireframes into pixel-perfect pages, and partner with Creative, Copy, and SEO to maintain brand consistency and performance.

You’ll run A/B tests, monitor metrics like CPL and CVR, and collaborate across teams to ship high-impact pages at scale. Remote-friendly with high autonomy and growth opportunities.

Qualifications

• 4+ years owning web presences or CRO for a high-growth SaaS or services brand.
• Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.
• Hands-on with GA4, Google Tag Manager, and heatmapping tools.
• Demonstrated ability to improve key metrics through structured experimentation.
• Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.
• Eye for design - understands modern visual standards, typography, and responsive layouts.
• Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.

Responsibilities

• Design, build, and launch new landing pages and site sections in WordPress/Elementor.
• Run QA and monitoring on pages, forms, and events.
• Partner with the Performance Marketer to ensure ads and landing page alignment.
• Run and interpret CRO tests; report wins and next actions weekly.
• Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.

Skills

CRO

Web design basics

HTML/CSS/JS

GA4

Google Tag Manager

Figma

A/B testing

SEO

Tools

WordPress (Elementor)

Figma

GA4

Google Tag Manager

Hotjar

VWO/Convert.com

Job description

About Us

Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team. Our website is one of the highest-traffic virtual talent sites in the world. You will own how we show up online—building, optimizing, and scaling our web presence into a true growth engine. Your mission: ship high-performing pages, improve conversion rates, and make sure every visitor experience is fast, persuasive, and beautiful.

What you’ll own

1. Website Development & Execution

• Build and maintain landing pages and core site experiences using WordPress and Elementor.

• Translate wireframes and Figma designs into fully functional pages; ensure pixel-perfect implementation and responsiveness.

• Manage a rapid page-production system (50–200 new pages annually) across industries, use-cases, and offers.

• Partner with our Creative, Copy, and SEO teams to ensure brand consistency, messaging alignment, and performance integrity.

1. Conversion Optimization

• Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers to continuously measure and improve lead-to-deal conversion.

• Monitor site performance metrics (CPL, CVR, bounce, form drop-off) and proactively propose improvements.

• Implement and analyze experiments using GA4, Hotjar, and CRO tools such as VWO or Convert.com.

1. Analytics & Tagging

• Set up and maintain accurate event tracking via Google Tag Manager and GA4.

• QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency.

• Collaborate with Marketing Ops to ensure clean data flows to CRM, data platforms and dashboards.

1. Design & User Experience

• Work directly in Figma to iterate on high-performing layouts.

• Optimize for clarity, visual appeal, and conversion. A deep knowledge of conversion, conversion rate optimization, and visual design patterns that lead to conversion is preferred.

• Maintain a scalable design system and “template library” for rapid deployment across campaigns.

Day-to-day responsibilities

• Design, build, and launch new landing pages and site sections in WordPress/Elementor.

• Run QA and monitoring on pages, forms, and events.

• Partner with the Performance Marketer to ensure ads and landing page alignment.

• Run and interpret CRO tests; report wins and next actions weekly.

• Work cross-functionally with Creative, SEO, and Ops to ship web updates faster and cleaner.

Requirements

• 4-7+ years owning web presences or CRO for a high-growth SaaS or services brand.

• Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred.

• Hands-on with GA4, Google Tag Manager, and heatmapping tools.

• Demonstrated ability to improve key metrics through structured experimentation.

• Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting.

• Eye for design - understands modern visual standards, typography, and responsive layouts.

• Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.

Nice to have

• Familiarity with programmatic page generation and SEO-oriented templates.

• Experience collaborating on ad creative or video storyboards.

• Working knowledge of Looker Studio, basic SQL, or Webflow.

• Deeper design skills.

• Other areas of marketing knowledge.

KPIs you’ll be measured on

• Website Conversion Rate (Lead to Deal)

• Page speed and technical health (Core Web Vitals)

• CRO Test Velocity and Win Rate

• Number of high-quality new pages shipped per quarter

• Attribution integrity and tag accuracy

Benefits

• Competitive salary

• Performance-based bonuses

• Software for Upskilling & Productivity

• Remote-first culture - work from anywhere in the world

• Paid Time Off- Health Insurance

• High autonomy, low bureaucracy

• Fast-track to leadership for high performers

• Direct access to founding team

• High visibility, autonomy and ownership