Sr Digital Marketing Analyst

Squad | Bowery; United States; Remote; USD 110,000 - 160,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Paid PTO

Job summary

Squad seeks an experienced Digital Marketing professional to drive multi-channel growth, optimize customer acquisition, and enhance marketing efficiency through automation and AI-powered workflows.

You will manage paid, organic, email, SEO, and conversion channels with ownership of demand generation, lead qualification, and revenue impact. Strong analytics and collaboration across teams are essential.

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications.
• Minimum 5+ years in Digital Marketing, Growth Marketing, Demand Gen, or Performance Marketing.
• Proven mastery of Mailchimp and paid acquisition channels.
• Strong SEO/SEM knowledge and content marketing experience.
• Experience with analytics platforms and CRO.

Responsibilities

• Develop and execute digital marketing strategies across paid, organic, email, content, social, and conversion channels.
• Own demand generation initiatives focused on qualified leads, pipeline growth, and revenue.
• Manage and optimize email programs using Mailchimp, including campaigns, automations, segmentation, personalization, deliverability, and reporting.
• Plan, launch, manage, and scale paid media campaigns across Google Ads, LinkedIn Ads, and other channels.
• Lead SEO strategy including technical SEO, on-page optimization, content strategy, backlinks, and AI-search visibility.
• Build landing pages, funnels, nurture sequences, and CRO experiments to maximize conversions.
• Use AI tools to improve productivity in content, research, campaigns, reporting, and workflows.
• Create automated reporting dashboards and performance scorecards with ROI metrics.
• Continuously test creatives, messaging, audiences, and funnels through experiments.
• Collaborate with Sales, Product, Design, and Leadership to align marketing with business goals.
• Present insights, forecasts, opportunities, and growth recommendations to leadership.

Skills

Mailchimp expert

Paid ads

SEO & content

CRO & A/B testing

Analytics tools

AI tools

Automation tools

CRM systems

Attribution & ROAS

Project management

English proficiency

ClickUp experience

VWO familiarity

Education

Bachelor’s degree in Marketing, Business, Communications, or equivalent experience

Tools

Google Analytics 4

Google Tag Manager

Power BI

Looker Studio

CRM platforms

Job description

About our Client

Our client is a fast-growing company focused on digital growth, performance marketing, and AI-driven marketing operations. They are looking for a results-oriented Digital Marketing professional to lead demand generation, optimize acquisition channels, and improve marketing performance through data, automation, and experimentation.

About the Team

The team is composed of cross-functional professionals across Marketing, Sales, Product, Design, and Leadership. Collaboration, innovation, and continuous improvement are central to how the team operates, with a strong focus on measurable business impact and scalable growth initiatives.

About the Role

Our client is seeking an experienced Digital Marketing professional to drive multi-channel growth strategies, optimize customer acquisition efforts, and improve marketing efficiency through automation and AI-powered workflows.

This role requires a combination of strategic thinking, hands‑on execution, analytical skills, and experience managing performance marketing initiatives across paid, organic, email, SEO, and conversion channels.

Key Responsibilities

• Develop and execute digital marketing strategies across paid, organic, email, content, social, and conversion channels.

• Own demand generation initiatives focused on qualified leads, pipeline growth, customer acquisition, and revenue contribution.

• Manage and optimize email marketing programs using Mailchimp, including campaigns, automations, segmentation, personalization, deliverability, and reporting.

• Plan, launch, manage, and scale paid media campaigns across Google Ads, LinkedIn Ads, and other relevant channels.

• Lead SEO strategy including technical SEO, on-page optimization, content strategy, backlink growth, keyword expansion, and AI-search visibility.

• Build landing pages, funnels, nurture sequences, and CRO experiments to maximize conversion rates.

• Use AI tools and agents to improve productivity across content creation, research, campaign optimization, reporting, personalization, and workflow automation.

• Build automated reporting dashboards and performance scorecards with clear ROI metrics.

• Continuously test creatives, messaging, audiences, channels, and funnels through structured experimentation.

• Collaborate with Sales, Product, Design, and Leadership teams to align marketing initiatives with business objectives.

• Present insights, forecasts, opportunities, and growth recommendations to leadership stakeholders.

• Manage marketing workflows and campaign execution using ClickUp (nice to have).

• Monitor market trends, competitor activity, platform changes, and emerging AI capabilities.

• Improve marketing operations by implementing scalable systems and reducing manual processes.

Key Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.

• 5+ years of experience in Digital Marketing, Growth Marketing, Demand Generation, or Performance Marketing.

• Expert-level experience with Mailchimp.

• Strong experience with Google Ads, LinkedIn Ads, Meta Ads, and paid acquisition channels.

• Deep knowledge of SEO, SEM, keyword strategy, technical SEO, and content marketing.

• Strong understanding of conversion rate optimization (CRO), A/B testing, and landing page performance.

• Experience with analytics platforms such as Google Analytics 4, Google Tag Manager, Search Console, Power BI, Looker Studio, or equivalent BI tools.

• Hands‑on experience with AI/LLM tools such as ChatGPT, Gemini, Claude, or similar.

• Proven ability to use AI agents, prompts, automations, and workflows to improve marketing efficiency and output.

• Experience with automation tools such as Zapier, Make, n8n, HubSpot workflows, or similar.

• Strong copywriting and campaign messaging skills across email, ads, landing pages, and nurture flows.

• Strong understanding of CRM systems and lead lifecycle management.

• Ability to measure attribution, CAC, CPL, ROAS, pipeline contribution, and marketing ROI.

• Experience managing multiple campaigns and priorities in a fast-paced environment.

• Excellent analytical, communication, project management, and problem‑solving skills.

• Proficient in English language.

• Nice to have: ClickUp experience.

• Familiarity with experimentation frameworks and data‑driven analysis. VWO experience is a plus.

What We Offer

USD Salary
Fully remote
Flexible schedule & Paid PTO
Opportunity to work on innovative digital growth initiatives
Professional development and career growth opportunities

Work with the Best, Become the Best

At Squad, we don’t just build software—we build high‑performing, multidisciplinary teams that drive digital acceleration. Our culture is rooted in collaboration, innovation, and continuous growth, ensuring that every team member is empowered to take ownership of their work and make a real impact.

What makes working with us different?

• Global-Scale Projects, Startup Agility – We collaborate with innovative companies across multiple industries, helping solve complex business and technology challenges.

• High-Impact Work – Team members contribute directly to meaningful initiatives and help shape marketing and growth strategies that drive measurable results.

• Ownership & Growth – We value accountability, autonomy, and continuous learning, encouraging every team member to take initiative and expand their expertise.

• People-First Mindset – We support flexible work arrangements, work-life balance, and continuous professional development.

• Tech-Driven Excellence – We embrace innovation, automation, AI tools, and scalable processes to deliver high‑quality outcomes and continuous improvement.

If you’re looking for an environment where you can grow professionally, contribute to impactful projects, and work alongside talented professionals—this is the place for you.