Website Manager

lwolf; United States; Remote; USD 85,000 - 95,000; Full time

Job summary

lwolf is seeking a Website Experience Manager to own day-to-day site operations, content updates, and optimization. You’ll blend writing, light front-end work, analytics, and experimentation to improve clarity and conversions while supporting marketing and growth.

You’ll collaborate with marketing, design, and growth teams on campaign pages, ensuring mobile speed, accessibility, SEO, and structured data, and maintaining the site roadmap through data-driven tests.

Qualifications

• Experience managing a website in a professional CMS.
• Working knowledge of HTML, CSS, and some JavaScript.
• Practical experience with conversion optimization and A/B testing tools or methods.
• Strong copywriting and editing skills.
• Ability to interpret web analytics and turn findings into test hypotheses and site changes.
• Attention to detail, project management skills, and proficiency with AI tools.

Responsibilities

• Build and update pages, content, and site structure in a professional CMS.
• Make basic front-end changes and troubleshoot issues with HTML, CSS, and JavaScript.
• Write and edit headlines, calls to action, short interface copy, and page content to support clarity and conversion.
• Identify friction in key pages and funnels, then plan, run, and analyze A/B or multivariate tests.
• Use website analytics to turn traffic, engagement, conversion, and performance data into improvement ideas.
• Partner with marketing, design, and growth teams on campaign pages; maintain mobile, speed, accessibility, SEO, and structured data fundamentals; audit content and manage the site roadmap.

Skills

CMS management

HTML/CSS/JS familiarity

Conversion optimization

A/B testing

Copywriting

Web analytics

AI tools

Project management

Tools

Sanity CMS

SEO tools

Performance auditing tools

AI-assisted copy tools

Job description

Role overview

Own the day-to-day operation and ongoing improvement of a business website, from page content and structure to performance and conversion. You’ll combine writing, light front-end work, analytics, and experimentation to make the site clearer and easier to use while supporting marketing and growth initiatives.

Responsibilities

• Build and update pages, content, and site structure in a professional content management system.
• Make basic front-end changes and troubleshoot issues with HTML, CSS, and JavaScript.
• Write and edit headlines, calls to action, short interface copy, and page content to support clarity and conversion.
• Identify friction in key pages and funnels, then plan, run, and analyze A/B or multivariate tests.
• Use website analytics to turn traffic, engagement, conversion, and performance data into improvement ideas.
• Partner with marketing, design, and growth teams on campaign pages; maintain mobile, speed, accessibility, SEO, and structured data fundamentals; audit content and manage the site roadmap.

Requirements

• Experience managing a website in a professional CMS.
• Working knowledge of HTML, CSS, and some JavaScript.
• Practical experience with conversion optimization and A/B testing tools or methods.
• Strong copywriting and editing skills.
• Ability to interpret web analytics and turn findings into test hypotheses and site changes.
• Attention to detail, project management skills, and proficiency with AI tools.

Nice to have

• Experience with Sanity CMS, SEO, page speed, or accessibility standards.
• Background in B2B software or real estate technology.

Benefits and work setup

• Listed annual salary range: $85,000–$95,000.