Website Manager

Lone Wolf Technologies; United States; Remote; USD 85,000 - 95,000; Full time

Job summary

Lone Wolf Technologies is seeking a Website Manager to own the site experience end-to-end. You will write high-converting copy, manage CMS content, and drive improvements through data and testing.

Responsibilities include front-end updates, CRO, A/B testing, and collaboration with Marketing, Design, and Growth teams. Strong analytics and SEO fundamentals are essential for success.

Qualifications

• Proven experience managing a website in a professional CMS environment.
• Working knowledge of HTML, CSS, and some JavaScript.
• Hands-on experience with A/B testing and CRO methodologies.
• Strong copywriting skills—clear, persuasive on-brand copy.
• Familiar with AI tools and eager to adopt new tech.
• Ability to read GA4 analytics and turn insights into tests.
• Excellent attention to detail and solid PM skills.

Responsibilities

• Manage and maintain the company website day-to-day in the CMS.
• Make front-end updates and troubleshoot with HTML/CSS/JS.
• Write and edit on-site copy to convert visitors.
• Own conversion rate optimization for key pages and funnels.
• Design, run, and analyze A/B tests; act on results.
• Monitor analytics and translate data into improvements.
• Collaborate with Marketing, Design, and Growth teams.
• Maintain site performance, mobile responsiveness, and SEO.
• Develop and maintain JSON-LD structured data for SEO/EO visibility.
• Audit site content, links, and functionality regularly.
• Prioritize website roadmap based on data and tests.
• Coordinate with developers or agencies on larger projects.

Skills

Website management

HTML/CSS/JavaScript

A/B testing & CRO

Copywriting

AI tools adoption

Analytics literacy (GA4)

Project management

Tools

HubSpot

Optimizely

Sanity CMS

Job description

Lone Wolf’s website is often the first place customers experience our brand — it needs to be fast, clear, and effortless to use, just like the software we build. We’re looking for a Website Manager who can own that experience end to end, write copy that converts, and keep improving the site based on real data and testing.

Responsibilities:

• Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)
• Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript
• Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert
• Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels
• Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements
• Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations
• Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages
• Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices
• Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility
• Conduct regular audits of site content, links, and functionality to catch and fix issues proactively
• Manage website roadmap and prioritize enhancements based on data, test results, and business priorities
• Coordinate with developers or agencies on larger technical projects when needed

Required Qualifications:

• Proven experience managing a website in a professional CMS environment
• Working knowledge of HTML, CSS, and some JavaScript
• Hands‑on experience with A/B testing and CRO tools/methodology (e.g., HubSpot, Optimizely, or similar)
• Strong copywriting skills — able to write and edit clear, persuasive, on‑brand site copy
• Proficient with AI tools and committed to continuous learning and adoption of emerging technologies
• Comfortable reading analytics data (e.g., GA4) and turning insights into concrete site improvements and test hypotheses
• Strong attention to detail and project management skills

Nice To Haves:

• Sanity CMS experience
• Experience with SEO fundamentals, page speed optimisation, or accessibility standards
• B2B SaaS or real estate/proptech experience

$85,000 - $95,000 a year