Website Manager

Lone-Wolf-Technologies; United States; Remote; USD 85,000 - 95,000; Full time

Job summary

Lone Wolf is seeking a Website Manager to own the end-to-end online experience, write conversion-focused copy, and continuously improve the site based on data and testing. You will manage day-to-day CMS tasks, perform basic front-end updates, and drive CRO initiatives to maximize engagement and conversions.

You’ll work with Marketing, Design, and Growth to launch new pages and campaigns, while ensuring performance, accessibility, and SEO best practices across the site.

Qualifications

• Proven experience managing a website in a professional CMS environment.
• Strong copywriting with ability to write clear, on-brand site content.
• Hands-on CRO with A/B testing and optimization tools.

Responsibilities

• Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS.
• Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript.
• Write and edit on-site copy — headlines, CTAs, microcopy, and page content.
• Own conversion rate optimization (CRO) for the site: identify friction points and opportunities.
• Design, run, and analyze A/B and multivariate tests and ship improvements.
• Monitor site analytics and translate data into actionable recommendations.
• Collaborate with Marketing, Design, and Growth to launch pages and campaigns.
• Own site performance fundamentals — speed, mobile, accessibility, SEO.
• Develop and maintain JSON-LD structured data for SEO/EO visibility.
• Audit site content, links, and functionality to fix issues proactively.
• Prioritize enhancements based on data, tests, and business priorities.
• Coordinate with developers or agencies on larger technical projects.

Skills

CMS management

HTML/CSS/JS

A/B testing

Copywriting

AI tools

GA4 analytics

Project management

Tools

HubSpot

Optimizely

Sanity CMS

Job description

Lone Wolf’s website is often the first place customers experience our brand — it needs to be fast, clear, and effortless to use, just like the software we build. We’re looking for a Website Manager who can own that experience end to end, write copy that converts, and keep improving the site based on real data and testing.

Responsibilities:

• Manage and maintain the company website day-to-day, including page builds, content updates, and site structure within the CMS (Sanity experience a plus)
• Make basic front-end updates and troubleshoot issues using HTML, CSS, and JavaScript
• Write and edit on-site copy — headlines, CTAs, microcopy, and page content — that’s clear, on-brand, and built to convert
• Own conversion rate optimization (CRO) for the site: identify friction points and opportunities across key pages and funnels
• Design, run, and analyze A/B and multivariate tests on pages, CTAs, forms, and layouts; turn results into shipped improvements
• Monitor site analytics (traffic, engagement, conversion, page performance) and translate data into actionable recommendations
• Partner with Marketing, Design, and Growth teams to launch new pages, campaigns, and landing pages
• Own site performance fundamentals — page speed, mobile responsiveness, accessibility, and SEO best practices
• Develop and maintain structured data schema code (JSON-LD) to improve search engine optimization and AI engine optimization visibility
• Conduct regular audits of site content, links, and functionality to catch and fix issues proactively
• Manage website roadmap and prioritize enhancements based on data, test results, and business priorities
• Coordinate with developers or agencies on larger technical projects when needed

Required Qualifications:

• Proven experience managing a website in a professional CMS environment
• Working knowledge of HTML, CSS, and some JavaScript
• Hands‑on experience with A/B testing and CRO tools/methodology (e.g., HubSpot, Optimizely, or similar)
• Strong copywriting skills — able to write and edit clear, persuasive, on‑brand site copy
• Proficient with AI tools and committed to continuous learning and adoption of emerging technologies
• Comfortable reading analytics data (e.g., GA4) and turning insights into concrete site improvements and test hypotheses
• Strong attention to detail and project management skills

Nice To Haves:

• Sanity CMS experience
• Experience with SEO fundamentals, page speed optimisation, or accessibility standards
• B2B SaaS or real estate/proptech experience

$85,000 - $95,000 a year