Website Manager

Optos PLC; Marlborough (MA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Bonus program eligibility

Competitive compensation package

Job summary

Optos PLC is seeking a Website Manager to own global website properties, drive content optimization, and partner with agencies to enhance SEO and user experience. The role collaborates with the marketing organization to ensure secure, on-brand digital experiences across all properties.

Minimum qualifications include a 5+ year track record in website design within marketing, strong GA4 analytics, and experience with DXPs like Optimizely or Sitecore.

Qualifications

• Bachelor’s degree in Web Design, Marketing, or a related field required.
• 5+ years of website design and development experience in a marketing function.
• Proficiency with GA4 and data-driven analytics tools.
• Experience with enterprise-level DXPs (Optimizely, Sitecore, or similar).
• Proven track record managing global website properties.
• Strong UX and web design best practices.

Responsibilities

• Own global responsibility for all Optos website properties and align with brand standards.
• Plan, create, implement, manage, monitor, and update website properties.
• Manage third-party relationships supporting website development and design.
• Serve as primary internal contact for website edits and content updates.
• Develop strategies to improve website traffic and customer experience.
• Ensure website compliance with laws, regulations, and company standards.
• Evaluate competitor sites and identify improvement opportunities.
• Maintain current domain registrations and hosting services.

Skills

GA4 analytics

Data-driven insights

Web design principles

Content optimization

SEO awareness

Cross-functional leadership

Education

Bachelor’s degree in Web Design, Marketing, or related field

Tools

Optimizely

Sitecore

SharePoint

Job description

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The Website Manager is responsible for driving website experience excellence and performance management efforts to maximize the return on Optos' website and digital marketing infrastructure investments. The role oversees the day-to-day maintenance and administration of all Optos website properties, ensuring sites are secure, functional, on-brand, and support the customer journey. Working closely with the global marketing organization, the Website Manager manages content-rich areas of the website, supports content creation and optimization efforts, and partners with third-party agencies on website development and search engine optimization (SEO) initiatives to enhance online visibility and increase web traffic.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Assume global responsibility for all Optos website properties, including content management, APIs, translations, and alignment with Optos brand, strategy, and standards.
• Plan, create, implement, manage, monitor, and update website properties.
• Manage third-party relationships supporting website development and design.
• Serve as the primary contact for internal requests related to website edits, updates, and content additions.
• Develop strategies to improve website traffic and enhance the customer experience.
• Ensure website compliance with applicable laws, regulations, and company standards.
• Evaluate competitor websites and identify opportunities for improvement.
• Maintain current website domain registrations and hosting services .

MINIMUM QUALIFICATIONS

• Bachelor’s degree in Web Design, Marketing, or a related field.
• 5+ years of experience in website design and development within a marketing function.
• Experience with GA4 and data-driven analytics and reporting tools.
• Experience with enterprise-level digital experience platforms (DXPs), such as Optimizely, Sitecore, or similar platforms.
• Proven track record of successfully managing global website properties.
• Strong understanding of web design and user experience best practices.
• Excellent communication and interpersonal skills.
• Ability to prioritize projects and resources to meet business needs.
• Strong attention to detail and ability to produce high-quality work.

HIGHLY BENEFICIAL SKILLS

• Experience providing cross-functional leadership for infrastructure planning.
• SharePoint experience is a plus.
• Experience working within a global organization and collaborating across international teams.

BENEFITS

At Optos, we offer a highly competitive compensation and benefits package.

• Eligibility for company bonus program.
• Salary range for this position is within the range of $120k-$140k, based on experience and level of skill.

EQUAL OPPORTUNITIES EMPLOYER

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, age or protected veteran status.