Digital Marketing Specialist

RealtySouth; Plano (TX); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical Insurance

Health Savings Account

401(k) with employer match

Paid Vacation (PTO)

Dental Insurance

Vision Insurance

Life Insurance

Flexible Spending Account

Employee Assistance Program (EAP)

Job summary

RealtySouth is seeking a digital marketing professional to manage our website and online campaigns. You will drive traffic, plan content, and measure performance across SEO, paid media, and social channels.

The role requires 2–5 years in marketing, content creation skills, and familiarity with analytics tools. Eligible candidates will be located in or near Plano, TX, with on-site work and comprehensive benefits.

Qualifications

• 2–5 years of marketing experience with emphasis on internet and relationship management.
• Experience creating content and managing social media platforms (Facebook, Twitter, blogs).
• Knowledge of SEO best practices and basic HTML is a plus.

Responsibilities

• Provide direction for development and maintenance of the company website and email content.
• Post articles and manage social media channels; assist with blog and sponsored content.
• Plan and execute paid social campaigns and design ads for campaigns.
• Monitor campaigns and analyze performance, providing recommendations.
• Review analytics and optimize SEO/keywords and meta-tags monthly.
• Research paid terms to increase website traffic and report results.

Skills

SEO

Google Analytics

Content creation

Social media marketing

Paid social campaigns

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Facebook Ads Manager

Google Ads

LinkedIn Campaign Manager

Job description

Manage the website and digital marketing programs to provide superior online customer experience and increase Web business. Plan, execute, and measure success of Web initiatives. Evaluate emerging technologies and work with management to develop plans to drive traffic to the company website.

Job Duties and Responsibilities (Essential Job Functions)

Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.

1. Provide direction for the development and maintenance of company website, intranet and department email communication content and design, ensuring best practices are followed. Partner with the IT department and provide guidance on the content and design of the company website, with primary responsibility for oversight of aesthetic changes to the website. May directly make some changes and updates to the company website. (15-25%)

2. Research, select and post articles and representative property photos on company social media accounts and Google Business pages. Link to company website as appropriate. Write and post articles for company blog and sponsored content channels and assist with corporate podcast development and promotion. Conceptualize, recommend, and execute paid social media campaigns. Design advertisements and post content for paid social media campaigns. (15-25%)

3. Proactively monitor, manage and execute campaigns to deliver continually improving results. Create written analysis of campaign performance, with recommendations based on analysis. (15-25%)

4. Review company website analytics and recommend ways to optimize through keywords and meta-tags. Execute on recommendations and report on search engine optimization (SEO) efforts monthly. (10-15%)

5. Research and recommend paid key-terms to increase company website traffic. Execute on plan, report on results and recommend new inbound marketing strategies through paid search options. (5-10%)

6. Remain abreast of emerging industry trends and new technologies related to search engine marketing (SEM) and interactive marketing opportunities. Monitor competitor websites and campaigns. Working knowledge of AI products and implementation. (5-10%)

7. Perform any additional responsibilities as requested or assigned. (0-5%)

Performance Expectations

• Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
• Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
• Establish and maintain positive and productive work relationships with all staff, customers and business partners.
• Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
• Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.

Qualifications

Education:

• Bachelor’s degree in business, marketing, IT, or related field; or equivalent work experience.

Experience:

• 2-5 years of marketing experience with an emphasis on internet and relationship management.
• Experience creating content and managing Social Media platforms, including Facebook, Twitter and blogs.
• Industry background and/or knowledge preferred.

Knowledge and Skills:

• Project management skills, including current knowledge of best practice project management methodologies and software applications.
• Strong technical aptitude and fluency.
• Full working knowledge of all Microsoft Office products, including Microsoft Project and SharePoint.
• Current knowledge of industry trends in website, social media, mobile and customer relationship management products.
• Skilled in SEO, some html knowledge preferred.
• Working knowledge of website analytics tools (such as Google Analytics) and App content and functionality.
• Exemplary communication skills; both written and verbal.

Other (licenses, certifications, schedule flexibility/OT, travel, etc.):

• Google AdWords Professional certification preferred.

We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.